This week we chat with Kirsty Pendleton, Head of B2B Marketing at The AA, celebrating the organisation's 120-year legacy while exploring their evolution toward sustainable transport. Kirsty shares insights on balancing The AA's trusted heritage with innovation, discusses their journey toward electrification, and reveals how they're supporting businesses transitioning to EVs. With 25 years at The AA, Kirsty offers a unique perspective on the company's human-centered approach, their iconic yellow brand, and how they're preparing to serve vehicles of all types in a rapidly changing automotive landscape.

https://www.linkedin.com/in/kirsty-pendleton-35818a60

https://www.theaa.com