As the global pandemic continues to spread, both consumers and businesses now have a very different set of goals to what they had when they started 2020. As the world faces a period of uncertainty, businesses must strive to be significant, not successful. Helping customers rather than selling to them is the fresh approach that we all need.

The COVID-19 pandemic has created a new level of uncertainty. But how can you or your business actively shape the future? My search for answers led me to the New York Times Bestselling Author and Technology futurist, Daniel Burrus. He told me, “If you look around, nobody’s moving or buying, and everybody is hurting. But this presents every business with an opportunity to help their customers and grow their brand by doing something extraordinary.”

In our podcast interview, Burrus advised we should all shift our focus to be a significant business and a significant leader. Success is all about you. Significance is about what you do for others.

Daniel Burrus is considered one of the World’s Leading Futurist Speakers on Global Trends and Disruptive Innovation. The New York Times has referred to him as one of the top three business gurus in the highest demand as a speaker.

Daniel has delivered over 3,000 keynote speeches to corporations, associations, and professional organizations worldwide. In his presentations, he blends timely and provocative insights with just the right amount of humor and motivation to enable his audiences to take positive action

Burrus is a strategic advisor to executives from Fortune 500 companies helping them to develop game-changing strategies based on his proven methodologies for capitalizing on technology innovations and their future impact. He is also the author of seven books, including The New York Times and Wall Street Journal best-seller Flash Foresight, as well as his latest book, The Anticipatory Organization: Turn Disruption and Change Into Opportunity and Advantage.