For small and mid-sized agencies, client work comes first — but often at the expense of new business development. So how do you go about refocusing efforts on your agency’s growth engine?

Lee McKnight, Vice President at RSW/US, has some ideas for you. He joined me to talk about the opportunities and challenges facing agencies today and how to recalibrate the way you approach new business.

What we talked about:

- The state of new business for small and midsize agencies

- Why you shouldn’t wait to go after new business

- Taking a step back to instill an agency-wide culture around new business

 

To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

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