Michael R. Underwood has talked to us about hand-selling books before, but that was about pitching to agents and editors. This time around he's talking about placing your product in the hand of your customer, the reader. With Michael's help, we cover some specific sales techniques, guidelines for convention displays, and strategies for bookstore appearances, with an eye toward helping you make that sort of activity effective. Credits: This episode was recorded aboard Oasis of the Seas by Bert Grimm, and mastered by Alex Jackson.

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