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Staying consistent with video content, especially if you're not comfortable on camera, can be challenging. This is why many content creators rely on B-roll footage to transform everyday life into shareable stories that viewers relate to.  

In this solo episode, I share tips and techniques for gathering and creating posts using B-roll (aka raw footage), like using overlays and music, and easy-to-use video templates. 

Top Takeaways

🔹Document, don’t perform—capture real moments to reduce pressure and ship more. 

🔹Think in 3 simple ideas: what you’re doing, where to place the phone, what to show or tell.

🔹Turn clips into posts with one format: text-on-screen, voiceover with b-roll, or screen demo.

🔹Hook fast (first 1–3 seconds); keep caption lines short.

🔹Length guardrails: 7–20 seconds for quick tips; up to 60–90 seconds if you’re teaching.

🔹Voice over and music. Use no-lyrics tracks and keep music low so speech is clear. 

🔹Real-life example works: “Mission Grill Possible” turned a rainy grill into a high-engagement post.

Chapters

00:00 The Power of Documentation
00:44 Transforming Everyday Moments into Content
01:05 Creating Engaging Video Posts

🔷 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

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➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel

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For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: https://www.linkedin.com/in/annetterichmond/
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