Because of the powerful interests behind it, the plastics industry dominates most conversations around waste and sustainability, and the truth about solutions and circular materials is often hidden behind doctored research and metrics. As a result, consumers are continually blamed for the problems we’re facing, and Aluminum is often overlooked and misdefined.

Did you know that the only genuinely sustainable beverage container is Aluminum? Or did you ever stop to think about the technology that makes it possible to ensure the empty can of coke is recycled and back on the shelf within 60 days?

Ball Corporation, the world’s leading supplier of aluminum cans and bottles, is working on a lifecycle assessment (LCA) of aluminum beverage packaging that demonstrates that recycled Aluminum is the most sustainable and lowest carbon packaging material. This is compelling, given that 75% of Aluminum is still in use today, and aluminum beverage packaging has the highest recycling rates and yields of any standard beverage container.

Ball Corporation supplies innovative, sustainable aluminum packaging solutions for beverage, personal care, and household products customers, as well as aerospace and other technologies and services primarily for the U.S. government. Ball Corporation and its subsidiaries employ more than 18,300 people worldwide and reported 2019 sales of $11.5 billion.

Adam Shalapin joins me on Tech Talks Daily for a deep dive into the technology that makes it possible for Aluminum to be recycled an infinite number of times without losing quality. I also learn how they can also be recycled to take on a new life as a car, laptop, or bicycle.