Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs

117 - Save Time Creating Video With My Easy Repeatable Workflow


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Staying on top of content creation is a struggle. I don't know about you, but I don't know anyone who has extra time. Certainly not a business owner or entrepreneur like me. 

In this solo episode, I take you through a simple, adaptable workflow that can help you create more content without stress overload. And how to share that content across a variety of social media platforms without feeling overwhelmed. 

Top Takeaways

🔹Choose one format, write three tips and record 15.
🔹Pick one problem and choose the format.
🔹Record for 15 to 25 minutes.
🔹Grab three to five B-roll clips from the footage.
🔹Add a mix of voiceover and text on screen.
🔹Post one clip on LinkedIn (50 words, a slide or less).
🔹Repurpose one clip on Substack as a note.
🔹Combine a couple of clips and takeaways for a Substack post.

🔷 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

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➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel

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For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: https://www.linkedin.com/in/annetterichmond/
YouTube: https://www.youtube.com/@blackdogmarketingstrategies
TikTok: https://www.tiktok.com/@annetteadvises
Instagram: htt...

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Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and EntrepreneursBy Annette Richmond, MA

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