Feeling hungry? Have you ever binged on tacos? Do you remember how the first one tasted and thought it couldn’t get much better? But by the time you got to your third and fourth you may have started to tire of the tacos. (You’ll have to listen to this show to find out how this analogy translates to testing!) In this episode, Gregory Schmidt serves up some testing tamales in the form of optimum marginal utility as applied to test value that will help you take your testing “YUM” factor all the way to 100.