Leilani Nichols of Northwest Cairn Terriers in Oregon joins us to share her unique approach to breeding and placement. In a world where every puppy looks cute, Leilani uses her marketing to target buyers who are truly ready for the specific challenges of a clever, feisty Cairn Terrier, ensuring a perfect long-term match. She also offers fascinating, hard-won insights into the difference between dogs bred solely for show ring success versus those bred specifically for temperament and personality. Leilani's commitment to matching the right personality to the right home proves that honesty and strategic communication are the keys to building a sustainable and ethical breeding program.