Own Your Digital Property with an Optimized Website

[caption id="attachment_13813" align="alignleft" width="431"] Matt Stelter from Better Breeder Institute with one of his collie puppies.[/caption]

Matt Stelter from Better Breeder Institute joins host Laura Reeves for a LIVE@5 live podcast about SEO and how to optimize your website.

“Somewhere along the line, conservation dog breeders took on the mindset that they should not be marketing themselves, apparently because it's just something that for profit or commercial breeders do,” Stelter said. “However, nothing could be further from the truth. It is a limiting belief that harms our conservation breeder community. And puts us at a disadvantage.

“Conservation breeders have failed to make themselves visible. They failed to plant their flag in the ground and they failed to market themselves. Sharing the tremendous value and the story that our purebred dogs possess. We have hid our light under a barrel and given the antis and the doodle mania a free pass to indoctrinate the general public.

“Ask yourself, would you rather rent or own an asset, be it a home, real estate or even a vehicle? When you spend money on paid online advertising or social media, you are investing good money and effort as well on rented digital property and renting is generally a poor long term financial decision.

“If and when you stop paying for it, the traffic stops instantly. My recommendation is that you never spend money on rented digital real estate. Puppy marketplaces, paid online breeder directories, and social media are all rented real estate that you unfortunately. Will never control. The number one strategy to get more and better puppy buyers is an optimized website. A website is owned real estate that appreciates in value and performance over time.

“Facebook has changed dramatically over the past 15 years, and it no longer works the way it used to. All the while, the power of an optimized website has continued to increase. An important fact to realize is that while ideas and inspiration may start on social media, most purchases begin on Google.

“When a prospective puppy buyer starts looking for a breeder, just like with any other important purchase, the grand majority are going to start with a Google search. There's a famous quote from Jimmy Wales who is the founder of Wikipedia and he said if you are not on Google you don't exist. And it really is true when it comes to selling puppies.

“It is Google's world and to be successful, we need to be playing in it. And I can tell you what puppy buyers won't find at the top of Google your Facebook page. An optimized website is simply the strongest digital asset a breeder can have. It is owned digital real estate that is yours, and its value and performance are going to appreciate over time if managed properly.”

Akitas: Guardian Dogs of the Samurai

[caption id="attachment_13805" align="alignleft" width="441"] Colleen Sullivan and one of her Sondaisa Akitas.[/caption]

Colleen Sullivan joins host Laura Reeves for a Love the Breeds episodes on Akitas.

The breed, one of six national monuments in Japan, was introduced to the US by Hellen Keller in 1937. Originally used as guard dogs and companions for the Samurai warriors, the breed is quiet, clean and very devoted to their owners.

Sullivan notes that the breed is best for owners who are willing to be leaders in the relationship and that same sex aggression with other dogs and wariness with strangers is par for the course with the breed.

Sullivan agreed with Laura’s description of the breed as “people with fur” and treating them that way.

“They think too much sometimes,” Sullivan said. “If you hesitate, if you're not a calm, confident person, yeah, you're suspicious (to the dog). You're not gonna walk up to some stranger or allow some stranger to give you a hug and a kiss. You know, you're just not. It's like dogs there's Golden Retrievers the extrovert and then there's Akita the introvert.

"One of the things we all have in common that have owned an Akita is pride. They’re such magnificent dogs, magnificent beings. They're like artwork but with power."

Easy grooming, with the exception of “blowing coat,” and a cat-like insistence on cleanness make the breed easy to live with in Sullivan’s experience.

Training Akitas requires some creativity, Sullivan said, and an ability to make the dog think the work is their idea. Consistency is key to training.

“You can't let your dog jump all over you one time and then get mad at it the next time,” Sullivan said. “You have to mean what you say.”

Bloat can be an issue with the breed. Sullivan encourages owners to be educated about this disease.

“I hesitate to make this statement, but one of the things that I do because the Akita is such a primitive breed, it’s one of the oldest breeds, is I look at more the wolves and the coyotes and how they exercise and how they eat. All the exercise is done because they're chasing their prey. Then they're gorging themselves and they're getting all these bodily fluids and all of that, and then they rest. So all my (dogs’) exercise is before eating, they get lots of fluid on their food when they're eating. And then rest.”

 

Tube Feeding: When, Why and How with Dr. Marty Greer

Dr. Marty Greer joins host Laura Reeves for a run down of when, why and how to tube feed neonates.

New born puppies who can’t or won’t nurse for whatever reason may be fed with a tube passed directly to the stomach.

“I just want people to know that dying of starvation is not an option at my house,” Greer said. “Different people have different thresholds and that's my threshold, is you are not going to die of starvation.”

Marty and Laura walk through the “why”s of tube feeding, along with when to make that decision, what to do and what not to do.

“Usually it's just for a few days,” Greer said, “sometimes a week or two until they catch on, start latching, start gaining and then they do great. But some dogs are slower than others and I see some puppies that are just really slow to grow. They may be half the size the littermates. And again, they may have swallowing defects. There is a lot of things that (can cause puppies not to nurse well.”

Greer cautions that all puppies should be checked for cleft palate to rule out that as a cause for failure to thrive/nurse well.

“Number one is pre warm the puppy. The puppy needs to be at least 96° on a rectal thermometer. Do not feed a cold puppy #2 is pre warm the formula. Number 3 is pre measure the tube. You measure the tube from the tip of the nose to the last rib. Have a marker or piece of tape, something that you mark on the tube so that you know exactly how far the tube has to be to go to the last rib because the stomach is behind the last rib. The trachea divides about halfway there, so if you're only in halfway, you could be in the trachea. If you're in all the way, you have to be in the stomach.

“When you pass the tube, you keep the chin down and you pass to the left. A lot of people throw the puppy’s head up and look in the back of the oral cavity. And if you do that, you open up the airway. So keep the chin down so that you close the airway, you pass it to the left because the esophagus is left of the trachea. So go to the left.

“And then the most important thing before you feed is you pinch the puppy on the tail or the toes and make sure it can cry and you can hear it vocalizing. If the puppy can vocalize, you're in the esophagus. If the puppy can't vocalize You could be in the trachea, so pull out the tube, take a deep breath, go get a cup of coffee, come back and try passing the tube again. Those tips will keep you out of trouble 99% of the time. Is there a guarantee? Absolutely not. But I'm going to guarantee you that your puppies aren't going to thrive if they don't get enough calories.”

Marty’s video and more details on Revival Animal Health’s Learning Center.

Canine Health Foundation Celebrates 30 years

Stephanie Montgomery, CEO of the AKC Canine Health Foundation, joins host Laura Reeves to catch up on what the powerful non-profit has done and continues to do for all dogs.

Montgomery, an Airedale fancier, joined CHF as the CEO in 2023, but “I was able to kind of blend my passion for science and dogs and started volunteering for the Canine Health Foundation as a scientific reviewer. And then I always say I'm a failed volunteer because now I'm working here.

“We are celebrating our 30th year anniversary this year, founded in 1995. And what I was so impressed by was that folks had this vision. So what we do is we fundraise, right? And we distribute that money. To fund the best research that will advance the health of all dogs. So we do that through awarding grants to researchers that tend to be at veterinary schools. And when we evaluate those grants, we wanna find the most cutting-edge research that's going to have the biggest impact on dogs, and that's what we've done for 30 years.

Canine Health Foundation helped fund the work conducted at Fred Hutchinson Cancer Center that identified the canine genome. This is the basis for all ensuing DNA testing since 2004.

“Prior to 1995 when CHF started, there was no dog genome,” Montgomery said. “The human genome had only been completed two years prior and it was pivotal. It changed the way that we could look at genetic testing and evolution of dogs and develop tools in veterinary medicine.

CHF’s contribution to ground breaking science continues to this day with research at hundreds of Universities, including studies into mitral valve disease that impacts millions of dogs.

“I'm so happy to see the work being done because mitral valve disease is so common in all of the dogs,” Montgomery noted. “I'm a pathologist and the number of older dogs that don't have some mitral valve disease is really next to none. They all have it and we understand so little about it, even though it's so common. And so I'm so excited that we have new studies going that help us understand the physiology of how this disease develops. It will help us identify targets for future therapies. We also have studies on how to best diagnose and monitor progression so maybe we can make a difference and impact all these dogs that have mitral valve disease.”

Black Russian Terrier: "The Black Pearl of Russia"

[caption id="attachment_13770" align="alignright" width="354"] Emily Fagan showing one of her Black Russian Terriers.[/caption]

Host Laura Reeves is joined by Emily Fagan, breeder of Black Russian Terriers, for a Love the Breeds episode talking about the “big black fluffy bearded beasts” that have become her “spirit animal.”

“Like they are the Black Pearl of Russia and they really are like the hidden gem. Most people, they see them and they're like, ohh, boy, that's kind of this big black scary kind of looking dog. And they’re so stoic and regal in public and then they come home and they're absolute goofballs, complete clowns,” Fagan said.

“A short background history that Stalin basically was jealous of the Germans, you know, and their wonderful police military dogs. So he's like, you know what, I'm gonna make a superior breed of dog for military and police work. He got a bunch of scientists, geneticists together and actually started developing the Black Russian Terrier. The four main contributors are the Rottweiler, the giant Schnauzer, the Newfoundland and the Airedale Terrier. So there's the terrier. But they are very much NOT a terrier.”

[caption id="attachment_13768" align="alignleft" width="389"] Black Russian Terrier training for "bite work" competition.[/caption]

The breed was utilized by the KGB, and still is today by its successor agency, the FSB, as well as being used in the Russian prison system. It’s job, Fagan said, was to terrify people. And they’re very good at their job.

The best owners of BRTs are not first-time dog owners, Fagan said. She added that structure and very defined rules are critical.

“You do need to be fair because they are very smart,” Fagan noted. “This is not an old school, put the dog on its back. You can't do that. Absolutely not. You would ruin your relationship with this breed because it's built on trust too. You have to build respect. So a person who understands a structured environment is really going to thrive.”

Resurrecting a Legendary Product

Tasha Mesina, new owner of Cindra, joins host Laura Reeves to discuss resurrecting a legendary grooming product.

“I had used the brand Cindra since the beginning of time on the Belgians and I loved it,” Mesina said. “Unfortunately, Cindra closed with COVID like many things did, supply chain issues, blah, blah, you know the story that everybody has. And I missed it. I really missed it.

“And I maybe didn't realize they had closed for a hot minute until I tried to find Super Coat and then it was like why am I going on eBay to find super Coat? And so I kind of followed the chain, and found out that the company was for sale.

“It was kind of a little bit of a process to buy it, but unfortunately with them closing (during) COVID, it made it affordable for me. I couldn't afford it before so and then closing a grooming shop, selling a property in California, it just kind of all came together at one moment.

“The Phillips started the company. Cindy Phillips was the gal and actually I got to talk to her. I actually bought the company from her son, Seth They have been absolutely fantastic to help me transition. I literally have every document that Cindra ever produced in the history of time, which is really cool. It was a lot, but it was neat to see, you know how the company got started. I mean, they had testimonials from the 80s, you know?

“It was the family owned company. It was the mom, dad and a son that took it over when they retired. Fantastic people. I mean, they're just great. Still to this day, if I have a question, I pick up the phone, they instantly have an answer. I mean, he really, I feel, wants this to succeed because it was their baby for so many years.

“I was a dog groomer. I'm a dog breeder. Like, I didn't understand the nuts and bolts of running a shampoo company. So it's kind of been a huge, huge learning curve for me to understand how all of it works. People can find it at distributors, they can order it directly.

Overcoming Obstacles by Giving Grace

[caption id="attachment_13611" align="alignleft" width="429"] Rebecca Fletcher with her Dogo Argentino.[/caption]

Rebecca Fletcher joins host Laura Reeves to talk about her journey as a service dog trainer and breeder owner handler of Dogo Argentino, while overcoming extreme obstacles after losing her leg.

Fletcher, a retired Marine, started her journey by training her own Dogo Argentino as her first service dog.

“Don't give up, but give yourself grace,” Fletcher said. “Grace is absolutely vital. And I wasn't very good at it. I get mad myself. You know, I train service dogs for disabled people and I tell them all the time, you know, you gotta be patient with yourself. And I give them some great advice. I'm not always good at taking my own advice.

“I got my first Group One under Doctor Keating. And it meant so much to me because I was on the verge of not willing to do this anymore. I don't know if he'll ever know how much it meant to me to actually be in his ring and have a dog that I love so much be awarded. But it was amazing.

“I didn't know anybody in the dog show world really. And it was a process, but a lot of people were very, very welcoming and guiding me. It's been a great learning process of figuring out how I can be in the ring with my disability. And again, advocating for yourself, you know, the AKC is not exempt from providing reasonable accommodations to us.

"I hope to continue inspiring people to get out there and try and do whatever they can do. My goal is to help inspire other people to overcome their challenges and keep going.

"We all have challenges and how we face those challenges I think is what makes all the difference."

Brucellosis or CHV? Deadly Diseases for Puppies

Dr. Marty Greer joins host Laura Reeves for a Veterinary Voice topic that can be devastating for breeders and deadly for puppies. Brucellosis and CHV (Canine Herpes Virus) can both decimate a litter.

“If you lose even a single puppy in a litter, have testing done on that puppy,” Greer said. “Have a necropsy done of some form at your vet clinic or at a referral center or at a reference lab, so that you find out what happened because you can't learn from it if you bury your mistakes. You can't learn anything and you can't move your breeding program forward until you know what happened.

“There is no diagnosis of fadubg puppy syndrome. So if your vet says that's what you have, you need to find another vet or dig a little harder with the one you're working with. Because you need to find out what happened.

“Brucellosis hasn't gone away. There's no vaccine for it. So yes, you can have anything from a normal looking bitch and a normal looking stud dog to a stud dog that has inflamed testicles. You can see normal adult dogs develop brucellosis symptoms.

“These can be uveitis, which is inflammation of the eye. They can be disco spondylitis, which is inflammation of a disc. So if you go in for a diagnosis at your vet clinic and you have certain symptoms, even in a normal dog that isn't a breeding dog they may test for brucellosis because it can cause other diseases.

“In bitches we can see anything from apparent infertility where she looks like she didn't conceive but she actually conceived and lost the litter, to puppies that are born weak that died shortly thereafter, puppies that are born normal and die afterwards, bitches that have infertility. It is shared through venereal spread, which is male to female breeding, but it can be spread through any body fluid. So urine, placentas, all those things.

“Brucellosis survives freezing semen, so it doesn't even get killed at that -300° that we see semen frozen at. So you need to be aware that when we say you should test for brucellosis, we’re not joking around. You should test for brucellosis.”

Listen in for more information. Learn more about USDA approved brucellosis testing HERE.

“Each puppy is another little sketch” – Liz Hansen and Sketchbook

[caption id="attachment_13591" align="alignleft" width="300"] Liz Hansen with Seasar at WKC.[/caption]

Host Laura Reeves is joined by Liz Hansen, Sketchbook Standard Schnauzers, AKC’s Breeder of the Year nominee for the working group.

With a degree from the University of Minnesota in scientific illustration, Hansen named her breeding program Sketchbook.

“Sketchbook came just sort of naturally from that because these are little sketches I make. Each little puppy is another little sketch,” Hansen said.

“Almost 26 years ago, another breeder and I ran into a problem. We had epilepsy show up in our lines that were related and went looking for somebody to help us keep the good and get rid of this problem. And we were at a show in Columbia, MO, and went and talked to Gary Johnson at the university. And after about a year of bringing him samples and getting other clubs involved and helping to write grants and all this kind of stuff, he said, ‘You know, you just need to come work for me, so I changed jobs over epilepsy.

(Listen to Liz’ conversation with Laura about this project from 2017!)

[caption id="attachment_13590" align="alignright" width="444"] Standard Schnauzers compete in herding competitions.[/caption]

"That's good people that I gave a good dog, just like my sister and I got a great dog to start with. I try to coach people along.”

“I like to coach the people that get my dogs,” Hansen said. “We've got over 200 champions and most of those are standard schnauzers and well over 250 performance titles on the standard Schnauzers. And that's not all me. That's good people that I gave a good dog, just like my sister and I got a great dog to start with. I try to coach people along.”

Irish Wolfhounds: Soulful Gentle Giants

Love the Breeds returns as host Laura Reeves talks with Jamie Souza Bartlett about Irish Wolfhounds, the gentle giants of the dog world.

[caption id="attachment_13583" align="alignleft" width="318"] Jamie grew up with Irish Wolfhounds with her mom, Linda Souza.[/caption]

“They're just, they're soulful, they're sweet. They're the gentle giants and I was very, very fortunate to grow up with them,” Jamie says.

“Wolfhounds, much like a lot of breeds, were bred for a specific purpose, which was to hunt wolves in Ireland. Eventually, the wolves became extinct in Ireland, and consequently the wolfhounds almost became extinct. And then several years later Captain Graham came along and really found that this was a breed that required rejuvenation and real, real rescuing and bringing back because they're just so wonderful.

“You don't own wolfhounds, you're owned by them. It's not an easy breed to have by any means. It comes with its own set of issues. But when you do own them and you're owned by them, there's just really no greater thing in the world. They are so soulful and so wonderful and like, you become part wolfhound.

Feeding

“As a young dog, they eat quite a bit because you're looking at a puppy that is a pound when it's born and it'll be 100 pounds by the time it's six months old. So the growth rate is very rapid and they do eat quite a bit as babies. And then quite quickly, once they kind of reach their full height it curbs significantly because you're not looking at a dog that's like a Doberman or something that's constantly pacing, constantly moving around. They will have bursts of energy. Big burst of energy in the morning, big burst of energy when it gets cold at night, and the rest of the time they’re chilling. So they really don't eat as much as an adult as one would think, considering their size.

[caption id="attachment_13582" align="alignright" width="521"] Puppies in the breed grow fast![/caption]

“I always encourage anybody to listen to their breeder and their breeding program because different lines tend to evolve differently and grow at different rates. We were always just really careful. We wanted them off of puppy food and anything that was promoting rapid growth as quickly as possible. We're trying to do things that are keeping them from growing too fast, which is kind of like the opposite of what a lot of other people do or they want them to like beef up. Really, that's absolutely what we don't want to do.

Exercise

“We also have a lot of protocols, not just around food, but around exercise. And we tell all of our new puppy buyers like you have to be very, very careful with this breed as they're growing up. And again, the inclination is like, ‘ohh, I got a puppy and I want it to go run around and play with my other dogs and I want it to be jumping around and being goofy’ and it's just a hard no.

“Until these dogs’ growth plates close you can do really, really irreparable damage and we tell people don't take them into the hotel rooms and let them jump on the beds and jump down, you don't want all that impact on them as they're growing. Once they hit that two year old range then we'll start putting them out carefully with other dogs. It was one of the great things actually about having whippets. My whippets are fantastic exercising our wolfhound puppies, right, because there was no to low impact, but it helped with their movement. They're running, but kept them developmentally in a good place where they weren't getting injuries to the shoulders or elbows or anything else.”