Puppy buyers are changing, they're asking for more from us, and they have new boxes they want us to check before buying. There's also a dark side of this movement that has buyers publicly coming after breeders. Today I'll talk about what they're doing, what to do if you're a victim, and how you can adapt your program so you're serving this new evolution of puppy buyers. 

Discounting older puppies is tempting. Discounting is what stores do as the seasons change. They'll have sales for summer clothes as summer comes to an end. Yet, does it work for puppies? The answer? Well, sometimes, but not usually. 

In this episode I'll discuss the problems with discounting your older puppies, when it makes sense, when it doesn't, and if you do decide to discount a puppy, how to handle offering a discount in a way that is best for you, your buyers, and your dogs.

Parvo was one of the most stressful challenges I faced as a breeder—until I found NeoPar. In this episode, I share my journey and how NeoPar has worked for me to protect puppies against parvo at a very young age, even before they leave for their new homes. Because it bypasses maternal immunity, it gives puppies protection right when they need it most, and it's one of the few things that lets me sleep better at night knowing they're safe. This isn't a sponsored episode—it's simply my story and the solution that finally gave me peace of mind.

Ever wonder how to plan and budget for your facility upgrades? In this episode I'll share my best tips and tricks for facility upgrades, whether its the little stuff while you're just getting started, an intermediate DIY project or room remodel, or a large exterior facility. I'll also give you some guidelines for how to plan the budgeting for it and when to invest in a facility so that you aren't waiting too long, but in a way that doesn't capsize your finances either--no one wants to be "forced" to produce so many dogs. 

Over the last few episodes we've discussed ways to build a financial future, whether or not it includes dogs. In this episode we'll discuss whether your should invest in your facilities, so you can grow your breeding business, or whether you should invest in your future. I'll give you all the criteria you should review and answer to make the best decision for your business, your future, and your family!

She told me, "If I don't sell 20 puppies this month, I'll go under." It was a wake-up call—and not just for her. In this episode, I'm sharing real ways to turn your dog breeding profits into long-term financial stability, so you're never stuck breeding out of survival. Whether you stay in the game or eventually want to take a step back, this one's all about building options. Don't forget to grab the cheat sheet at honestdogbreeder.com/115!

One of the biggest mistakes I see breeders make is that they finally get some momentum—puppies are selling, income is flowing—and instead of using that money to create peace or freedom down the line, they burn it.  You might be investing all of that money in your breeding program, but as important as it is to reinvest in your program, it's also incredibly important to invest in your future.

In this episode, I'm so excited to share with you how to capitalize on your breeding program when it's in its heyday—when your dogs are popular, you've got lots of buyers, a good price, and your enthusiasm is high.

I asked myself this question recently when I realized I'd back-to-back (and overlapping) litters starting on January 31st of this year had been a little too much for my bandwidth.  While there are easy calcuations to determine how many puppies you need to sell, and litters you need to have, to reach a financial target, and I've got a formula to help you calculate that - you can get it at https://honestdogbreeder.com/litters.

But money isn't the only factor you need to consider when determining how many litters are right for you.  In this episode I dive into the other questions you need to be asking yourself as you determine how many litters you should have!

In this Q&A we have 5 questions I've been asked recently on the website. I'll go into brief detail on what to consider with each question and what do to about it. If you want to submit your own questions for Q&A, send me a message at [email protected]. 

Thank you!

Ever feel like you're pouring money into marketing but not getting results? In this episode, we dig into the top marketing money leaks breeders face—from the trap of paid advertising to websites that repel more than they attract. I'll walk you through common mistakes that quietly drain your budget and energy, plus how to take the heavy lifting off your plate so your efforts actually move the needle. Whether you're just starting out or tightening things up, this episode will help you stop wasting money and finally get your marketing working for you—not against you.

Sign up for the early bird special discount for Breeding Marketing Mastery: honestdogbreeder.com/earlybird