She told me, “If I don’t sell 20 puppies this month, I’ll go under.” It was a wake-up call—and not just for her. In this episode, I’m sharing real ways to turn your dog breeding profits into long-term financial stability, so you’re never stuck breeding out of survival. Whether you stay in the game or eventually want to take a step back, this one’s all about building options. Don’t forget to grab the cheat sheet at honestdogbreeder.com/115!

One of the biggest mistakes I see breeders make is that they finally get some momentum—puppies are selling, income is flowing—and instead of using that money to create peace or freedom down the line, they burn it.  You might be investing all of that money in your breeding program, but as important as it is to reinvest in your program, it's also incredibly important to invest in your future.

In this episode, I’m so excited to share with you how to capitalize on your breeding program when it’s in its heyday—when your dogs are popular, you’ve got lots of buyers, a good price, and your enthusiasm is high.

I asked myself this question recently when I realized I'd back-to-back (and overlapping) litters starting on January 31st of this year had been a little too much for my bandwidth.  While there are easy calcuations to determine how many puppies you need to sell, and litters you need to have, to reach a financial target, and I've got a formula to help you calculate that - you can get it at https://honestdogbreeder.com/litters.

But money isn't the only factor you need to consider when determining how many litters are right for you.  In this episode I dive into the other questions you need to be asking yourself as you determine how many litters you should have!

In this Q&A we have 5 questions I've been asked recently on the website. I'll go into brief detail on what to consider with each question and what do to about it. If you want to submit your own questions for Q&A, send me a message at [email protected]. 

Thank you!

Ever feel like you’re pouring money into marketing but not getting results? In this episode, we dig into the top marketing money leaks breeders face—from the trap of paid advertising to websites that repel more than they attract. I’ll walk you through common mistakes that quietly drain your budget and energy, plus how to take the heavy lifting off your plate so your efforts actually move the needle. Whether you’re just starting out or tightening things up, this episode will help you stop wasting money and finally get your marketing working for you—not against you.

Sign up for the early bird special discount for Breeding Marketing Mastery: honestdogbreeder.com/earlybird

This is the second part of our three part series about common money leaks that breeders have. This episode covers hiring people. I'll share my own experiences hiring people, what some of the best methods are for being successful with employees, when a good time is, and common errors that end up capsizing profit and making things worse.

I have a cheatsheet for you to use that will help you dive into all the things you should think about prior to hiring someone.  

This episode is the first in a 3-part series where we discuss the ins and outs of where I see breeders losing money. This episode approaches the practical side of owning dogs and stud service and where the sweet spot is. 

Stay tuned for the second part where we discuss the ins and outs of how to pay people in a way that helps you take better care of your dogs and makes you more money, without killing your profit margins. And the third part, where we discuss marketing and how to have it make you money. 

Want to learn more? We discuss deep dives into the breeding business each month with a masterclass released each month inside the Dog Breeder Society. Watch the on-demand courses, learn from seasoned breeders in the discussion boards, and ask Julie questions on the live calls twice a month! Learn more about the Dog Breeder Society. 

In this episode we are joined by Kerry Howell, a professional dog photographer. She shares some tips and tricks on better dog photography as well as when you should consider hiring a professional photographer for your breeding business. You'll love Kerry's simple and easy approach that makes this process a lot less painful and easier to accomplish. 

This is the first lesson of a masterclass on better photography that dives deeper into Kerry's professional photography tips! Get the whole masterclass included with your membership to the Dog Breeder Society.

Want to do more social media, but you're not sure where to start? We've got you covered. In today's episode, Julie & Kate discuss Breeder Copy Hub, what it is, how it works, and how you can use it to make a streamlined plan for your social media. Learn more about social media, tips and tricks, and how to incorporate Breeder Copy Hub into your plan. 

It seems logical: more puppies means more money, right? In working with many breeders, it's clear that there is much more to the story of increasing your profit in your breeding program. So the answer to the question of "will more puppies make more money?" is it depends. In this episode we discuss the compounding complexity of scale and the options for how to increase profit in your breeding business, the honest and smart way. 

This is part of a larger masterclass I've released with a Google Sheet that you can adjust and play with to gain insight into where you can increase profit and how puppy numbers will play into this. Checkout the Course!