It seems logical: more puppies means more money, right? In working with many breeders, it's clear that there is much more to the story of increasing your profit in your breeding program. So the answer to the question of "will more puppies make more money?" is it depends. In this episode we discuss the compounding complexity of scale and the options for how to increase profit in your breeding business, the honest and smart way. 

This is part of a larger masterclass I've released with a Google Sheet that you can adjust and play with to gain insight into where you can increase profit and how puppy numbers will play into this. Checkout the Course!

NJ Shelsby is a business coach and she is a master of efficiency. She loves to strike the balance between enjoying life and having a successful business. As a business coach she helps people regain their time, while tackling what they need to do. NJ challenged me to think differently about my processes and her advice propelled me into a much more efficient end of 2024. You'll love her tips and tricks and I bet you could implement a few today!

Lara Marek is a coach for life and business, but she noticed something ... when people stopped working with her, they were unable to maintain their momentum. She found that there were underlying stories they held subconsciously that got in the way of success. She found she was able to give her clients long-term success through hypnosis, helping them to discard the underlying stories sabotagin their success. Learn what these stories look like, how to spot them, and see if hypnosis might work for you!

Danielle McGeough is a wealth of knowledge! With her wide array of experience in various industries, she's been helping people get more done for years! 

In this interview Danielle explains her RISE Ritual. Here's a quick snippet: 

"One of my favorite ways to teach people to press pause is to create something called a RISE Ritual Method. And RISE stands for reflect, intentional planning, sensory activation, and embodying your new story. And this doesn't have to take incredibly long.

"In fact, I think that you can create a ritual that's 15 minutes. So you start out by thinking about, 'What state am I in?'  And then, 'What state do I want to transition to?' And you name the transition that you want to create. And then from there, you go, 'Okay, what's a question I could ask myself, a reflection that I could engage in, that would help me move from one state to the next?'

"From there, you can intentionally plan. A really quick way would it just to go, 'If there were three things that I could do today, that at the end of the day, I would feel fulfilled, I would know that I had given my best in my business, or at home, or both, right? What would those three things be?' And you name those and you write them down."

The dog breeding industry did a lot of normalizing in 2023, things are getting back to normal, but there have been changes. In this episode I discuss plans for the new year, how the economy is influencing dog breeding, and where I think it's all going so you can be prepared. 

Plus I've started a YouTube Channel where you can watch these episodes on recorded video check it out here: http://www.youtube.com/@jswan (I'd love it if you subscribed!)

Today you get to meet my very own, my kids: Dakotah & Hunter, they're 12 and 10 and they've been a part of dog breeding pretty much their whole lives. Today they share life from their perspective in living with a dog breeding program and being a part of it. They share what they love, what they hate, and how they help. 

I hope you enjoy breeding from a kids' perspective!

Meet a friend of mine, Courtney Guthrie! She's been a breeder for many years, breeding primarily German Shepherds as working dogs. In this episode Courtney and I discuss the cultural differences of different breeds. Courtney shares some wonderful training tips to help with older puppies and just training in general, things that are easy to do throughout the day, but that really turn great returns. She also discusses co-owns, the good and the bad and what she recommends.

Shannon comes to us from Perth, Australia! She shares her journey in breeding over the last few decades, how the passion was brewing, but sometimes had to wait. She shares how she imported dogs from all over the world and what breeding and show is like in Australia! You'll love this enjoyable journey and how she made it all come together!

Lory shares it all! She tells about her journey into breeding, what it's like raising Bulldogs (it's a lot more work than my GSPs!), and she breaks some of the misconceptions people have about Bulldogs and health concerns. As a canine nutritionist, she shares her journey and process with raw feeding and the benefits she's seen! She also shares about her turf experience and what she recommends. Lastly, she shares WONDERFUL information about marketing, how she does her email newsletter, how her website plays into it, and how she's gotten clever with some Facebook Groups. You'll love learning all the magic from Lory!

Breeding Livestock Guardian Dogs is a whole other world of breeding! Kim talks about the dynamics of breeding farm dogs and how people often think that they should breed them just because they breed other livestock, like sheep or chickens. She dabbles into how she's been able to increase her price and educate buyers so they understand what they are getting and why her breeding produces a better farm dog. She further dives into how she is using a Facebook group, her website, and her email newsletter to get more attention for her breeding program and sell more dogs.