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Everyone says seat-based pricing is dead, but do you actually have an outcome you can charge for?
In episode #377, Ben Murray breaks down the 12 steps to building an outcome-based pricing plan, drawn from analyzing real, live outcome-based pricing pages and the fine print buried in their terms and conditions. Outcome pricing is complex to design and even harder for customers to understand: when are they charged, and where is the failure point at which they aren't? For SaaS founders and CFOs weighing a move to outcome- or agentic-AI pricing, getting the unit, success criteria, and spend controls right is the difference between a model customers trust and one that creates budget anxiety and billing disputes.
Tune in for the full framework, then grab the deep-dive blog post before you design your next AI pricing plan.
By Ben Murray4.6
1111 ratings
Everyone says seat-based pricing is dead, but do you actually have an outcome you can charge for?
In episode #377, Ben Murray breaks down the 12 steps to building an outcome-based pricing plan, drawn from analyzing real, live outcome-based pricing pages and the fine print buried in their terms and conditions. Outcome pricing is complex to design and even harder for customers to understand: when are they charged, and where is the failure point at which they aren't? For SaaS founders and CFOs weighing a move to outcome- or agentic-AI pricing, getting the unit, success criteria, and spend controls right is the difference between a model customers trust and one that creates budget anxiety and billing disputes.
Tune in for the full framework, then grab the deep-dive blog post before you design your next AI pricing plan.

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