Growing your net worth isn’t necessarily about what you know. It’s about how you behave. And even really smart people struggle to control their unconscious instincts and biases.

Money―investing, personal finance, and business decisions―is typically thought of as a function of math. But in the real world, people don’t make financial decisions on a spreadsheet. Their personal history, unique view of the world, ego, pride, marketing, and odd incentives are scrambled their decision-making process and it is incredibly easy to make terrible decisions. We look at 12 of those mistakes in this episode and try to unpack techniques to overcome them.