botanical studies of internet magic

12. your website is not a brochure

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why your website doesn’t have to be a brochure that compartmentalizes your infinite self — into three glossy pages. I’ll put these two frameworks side by side: “website as brochure” vs. “website as a digital garden-home-world”, and explore:


  • why we feel pressured to turn ourselves into brochures
  • the ethos and intention to sell / show / prove / substantiate — versus the intention to exist, inhabit, and be
  • how brochure-like websites compartmentalize and limit the self into a marketing “niche”
  • on building a nourishing garden-world to hold the multi-dimensional, expansive creative self — and invites visitors to linger
  • why building a rich digital world to share your creative wealth is the key to inviting in prosperity


    • ~

    🌱 additional resources

    house on the webs course

    infinite possibilities for a digital world

    how to build a world: a cyclical guide

    why world-building is wealth-building

    the internet i long to visit, inhabit, and build


    ~

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    botanical studies of internet magicBy kening zhu
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