botanical studies of internet magic

12. your website is not a brochure


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why your website doesn’t have to be a brochure that compartmentalizes your infinite self — into three glossy pages. I’ll put these two frameworks side by side: “website as brochure” vs. “website as a digital garden-home-world”, and explore:


  • why we feel pressured to turn ourselves into brochures
  • the ethos and intention to sell / show / prove / substantiate — versus the intention to exist, inhabit, and be
  • how brochure-like websites compartmentalize and limit the self into a marketing “niche”
  • on building a nourishing garden-world to hold the multi-dimensional, expansive creative self — and invites visitors to linger
  • why building a rich digital world to share your creative wealth is the key to inviting in prosperity


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🌱 additional resources

house on the webs course

infinite possibilities for a digital world

how to build a world: a cyclical guide

why world-building is wealth-building

the internet i long to visit, inhabit, and build


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🌀 explore ⁠⁠creative systems course⁠⁠

🪷 inquire about ⁠⁠⁠⁠advising sessions⁠⁠⁠⁠

💧 ⁠⁠⁠⁠water⁠⁠⁠⁠ my world

💌 sign up for ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠my letters⁠⁠⁠

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botanical studies of internet magicBy kening zhu

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