49 years ago, The Beatles launched their Apple label with one of rock’s most successful single releases. Paul’s “Hey Jude,” backed with John’s “Revolution” – if not officially a double A-side release – surely ranks as among the finest 7″ records the group ever produced. It was also, as George observed years later, a real turning point in the band’s fortunes: a high point after which things could only go downhill. In this episode, Richard and Robert discuss the context of this record, as well as the writing, the recording and the public presentation of Apple’s first issue: a record that spent two weeks atop the UK charts and nine at number one in the US. Find Robert’s books here. Find Richard’s books here.

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