Joining us today in the show, Amazon advertising expert from better AMS, fellow WOE, Gabriel Caceros to talk about an Amazon PPC strategy that is brand analytics. Listen in as Gabriel walks us through on how to use brand analytics to strategize better your product targeting campaigns and more. 

Search frequency ranking, implementing brand keywords and budgeting your campaign are some of the topics we covered as well that you shouldn’t miss. These and more strategies and juicy advice from Gabriel. So tune in with me.

 

In This Episode:

[00:36] Gabriel Caceros of better AMS in the show today

[01:20] Gabriel talks about WOE meet-up guesting.

[02:20] What brand analytics and who can have it?

[05:20] A walkthrough of how to use brand analytics.

[09:18] Search frequency ranks.

[18:38] What you should do and which budget you should increase.

[24:05] The next thing you should be doing after the 3As

[30:40] Product targeting cost and why it changes.

 

Guest Links and References:

LINKEDIN: https://gt.linkedin.com/in/gabriel-c%C3%A1ceros-528077bb

INSTAGRAM: https://www.instagram.com/gabcaceros/

 

Book References:

Shoe Dog by Phil Knight

Scaling Up by Verne Harnish

5AM Club by Robin Sharma

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/