Wizards of Ecom

In this podcast episode, we have the branding expert Ian Peterman who shares his insights on brand development and the unique case study of one of his clients, a company that produces light sabers. (geeks me out)

Ian discussed the importance of branding in creating a strong identity for a business, how to effectively develop a brand that resonates with customers, and how to incorporate elements of popular culture, like light sabers, into branding strategies. 

I hope you all gain valuable knowledge on the power of branding and how it can help businesses stand out in a crowded marketplace.

In This Episode:

[00:15] Introducing Ian Peterman

[03:35] Back story of how Ian got into branding.

[06:40] Learning computer aided design programs

[08:00] The designing process.

[16:00] Star Wars and stuffs

[24:00] Step by step through branding

[34:40] Trademark, Intellectual Property

Guest Links and References:

Website/Podcast: https://petermanfirm.com/

Linkedin : https://www.linkedin.com/in/ianpeterman/

Youtube : https://www.youtube.com/c/ConsciousDesign/

Book Reference:

Lord of The Rings by JRR Tolkien

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: www.wizardsofecom.com/academy

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this episode of Wizards of Ecom Podcast is an episode that I’d say gets us started again after quite a long time and moving hiatus, our guest Cody Lynn the founder of Shovelwax, shares his inspiring journey of starting his business from scratch after getting into an accident and growing it into a thriving enterprise.

Listeners will learn about the challenges and triumphs Cody faced along the way, as well as the secrets to his innovative approach to e-commerce. Tune in to discover the fascinating story behind Shovelwax and gain valuable insights into the world of Ecom.

In This Episode:

[00:40] Introduction to guest

[03:12] Before Shovelwax

[07:55] Hurt from snow.

[16:20] 3D printer for molds.

[23:00] Which brings more, Brick in mortar or Ecom?

[24:40] Knowing what to do.

[28:30] Will you do everything differently?

[31:45] What ecom sells more?

[34:20] Seasonal brand.

Guest Links and References:

Website: https://www.shovelwax.com/

Email: [email protected]

Instagram: https://www.instagram.com/shovelwax/

Linkedin profile: https://www.linkedin.com/in/cody-lynn-b340972b3/

Youtube channel: https://www.youtube.com/channel/UCry3VRcfl64TVCFXabk8ksA

Book References:

Don’t Panic by Neil Gaiman

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: www.wizardsofecom.com/academy

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this episode of our podcast, I sat down with Jay Legarde from SellerPulse to talk about the importance of listing alerts and why their software is essential for any online seller. We discussed the various types of listing alerts that sellers should be aware of, such as price changes, out-of-stock notifications, fees, buy box, reviews and more. 

Jay emphasized the need for sellers to stay informed and proactive in monitoring their listings in order to maintain a competitive edge in the marketplace. We also delved into the benefits of using SellerPulse's software, which provides real-time monitoring and customizable alerts to help sellers stay on top of their listings. 

Overall, our conversation highlighted the significance of staying alert and utilizing tools like SellerPulse to optimize sales and success in the online selling world.

In This Episode:

[00:15] Introducing Jay Legarde of SellerPulse

[02:25] Q4

[03:20] What are the changes? Alerts?

[19:20] Could you do it yourself?

[25:45] Boy box.

[27:10] Feedbacks / reviews [28:10] Fees

[36:30] Things happening and to look out.

Guest Links and References:

Website: http://ecomengine.com

Linkedin profile: https://www.linkedin.com/in/jlagarde/

Youtube channel: https://www.youtube.com/@eComEngine/featured

Book References:

Aristotle’s Nicomachean Ethics

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: www.wizardsofecom.com/academy

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In This Episode:

[00:15] Intro to guest Mark Firth, founder of B2B Growth.

[01:55] What is B2B?

[04:00] LinkedIn and its use.

[10:50] What is Apollo.io?

[12:20] Is a LinkedIn profile important?

[19:30] Sales navigator

Guest Links and References:

Website: https://www.markfirthonline.com/

Linkedin profile: https://www.linkedin.com/in/markfirthonline/

Youtube: https://www.youtube.com/channel/UCO0Ke891aZkKZz7YOI0-fpg

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: www.wizardsofecom.com/academy

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

On today's episode, we were joined by none other than the CMO of Alibaba and we are going to talk about some new and amazing opportunities Alibaba released, some tips for making the most out of the platform, and how AI is impacting Alibaba.

Liz discussed and shared her expertise on how to effectively utilize Alibaba’s platform to source for potential products specially for new Amazon sellers looking to navigate the platform.

She also shared the new features of Alibaba to be launched soon and what to expect from it. I hope this episode gives you valuable insight and actionable tips to help you grow your business with Alibaba.

In This Episode:

[00:13] Intro to guest, Liz Wang, CMO of Alibaba.

[01:40] Co-create takeaways.

[08:45] Being the CMO of Alibaba.

[14:35] Alibaba features to expect.

[17:25] Amazon sellers need that they’ll find on Alibaba.

[21:00] Launch of the new Alibaba features.

Guest Links and References:

LinkedIn: https://cn.linkedin.com/in/liz-wang

Book Reference:

Harry Potter by JK Rowling

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: www.wizardsofecom.com/academy

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

On Today's episode, we have a close friend of mine, Ricky Valdez, co-founder of Creations by Nathalie, an Amazon Seller and fellow JiuJitsu Dad.  

The goal of this episode is to unpack how the brand branched out to other platforms and shops as Home Depot, Lowes and Michaels. This episode is a very insightful one for listeners who are looking to do the same.

Ricky walks us through the process of getting into other platforms and marketplaces beyond Amazon. You’ll learn opportunities of diversifying sales channels and gaining visibility in different marketplaces.  If you are interested in retail, Ricky offered practical advice and tips and suggestions, so tune in.

In This Episode:

[00:15] Introducing Ricky Valdez of Creations by Nathalie.

[04:00] Goal of the episode.

[05:00] Starting Amazon.

[09:19] Motivation on branching out to other platforms.

[15:00] Range Me process.

[26:30] The process and sales after getting into another marketplace.

[28:00] Pinching the brand.

[34:00] Network and asking for favors.

[39:00] Being a distributor.

[41:00] Why you should try Range Me and recommendations.

Guest Links and References:

Website: https://creationsbynathalie.com/

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/ricardovaldes/

RangMe: https://www.rangeme.com/

Book Reference:

How to Win Friends and Influence People by Dale Carnegie

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: www.wizardsofecom.com/academy

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

On Today's episode, we have James and Kyle of Prime Commission Club, two savvy, long time Amazon Sellers who discovered amazing success in the Amazon Influencer program and continue to scale while also teaching others how to unlock the same type of financial freedom with a very robust course which we will have details on at the end of this episode. 

James and Kyle shared insights and strategies on how to secure brand deals through Amazon Influencer Program including building strong personal brand, leveraging your audience and negotiating fair compensation for paid contents. My conversation with them provided valuable tips and advice for influencers looking to monetize their online presence though AIP.

In This Episode:

[00:15] Introducing James and Kyle

[02:10] Their background and how they met

[05:00] How they deal with short-term rental

[09:30] Brand Deals

[13:40] Walkthrough

[22:50] Creator connect process.

[25:35] Assets

[30:50] Reaching out to brands.

[38:50] Hours spent doing content.

Guest Links and References:

Website: https://primecommissionclub.mykajabi.com/landing-page-001

Instagram: www.instagram.com/thrivewithmurphy

https://www.instagram.com/jamesschneiderofficial/

Book References:

The Compound Effect by Darren Hardy

Rich Dad Poor Dad by Robert Kiyosaki

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: www.wizardsofecom.com/academy

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this episode, the founder of General Provision, a co-working space and South Florida's largest community of founders, makers, and creatives gather, Tim Hasse is with me to discuss the power of community building through and the benefits of a shared working environment. He further discusses how co-working spaces foster creativity, collaboration and productivity as well. 

Tim shares insights on the community aspects of co-working and how it can lead to valuable connections, hospitality and network opportunities as well. I hope you all will gain a deeper understanding of the power of working around others in a co-working space and how it can positively impact you to a balanced work experience.

In This Episode:

[00:20] Introducing Tim Hasse

[03:00] How it all started. The co- working space.

[07:45] The impact.

[12:45] Struggles and challenges.

[24:00] Community building.

[33:45] Tips for people looking for co-working space.

Guest Link and References:

Website: http://generalprovision.com , 7 day trial

Instagram: https://www.instagram.com/gen_provision

Linkedin: https://www.linkedin.com/in/timhasse/

Twitter: tim_hasse

Book Reference:

The Innovation Stack by Jim McKelvey

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: www.wizardsofecom.com/academy

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In today's episode, I sat down with Eric Castellano of Amazon Lit, a seasoned Amazon wholesaler to discuss the not-so-obvious pitfalls that can trip up newcomers in the industry of wholesaling. Through the conversation, Eric highlights key mistakes to avoid, such as underestimating the importance of customer service, neglecting to diversify product offerings, and failing to stay up-to-date on Amazon's ever-changing policies and algorithms. Listeners will gain valuable insights and practical tips for navigating the competitive world of Amazon wholesaling successfully.

In This Episode:

[00:20] Introducing Eric Catellano.

[02:00] Social media

[04:00] Starting at his mom’s basement.

[06:00] Struggles and lessons learned.

[09:20] Underrated skill of a successful wholesaler.

[12:15] Pitfalls for newbies to note.

[22:00] Red flags.

[26:15] Techniques on looking for trusted suppliers..

[27:40] Repricers.

[34:00] Changes wholesalers can expect. 

Guest Links and References:

Website: http://www.amazonlit.com

Instagram: www.instagram.com/amazon_lit

Linkedin profile: https://www.linkedin.com/in/eric-castellano-0278a7158/

Youtube channel: youtube.com/amazonlit

Book Reference:

Alcoholics Anonymous

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: www.wizardsofecom.com/academy

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/