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Full show notes, transcript and AI chatbot - https://bit.ly/45GkOF6
Watch on YouTube - https://youtu.be/EOCkEORVToo
00:00:00 - Introduction
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Episode Summary:
In this episode of The Measure Pod, Dara and Matt are joined by Antony Mayfield to talk about what 15+ years of digital transformation work actually looks like and how it’s changed. From the rise of influencer marketing to the sudden urgency of AI, Anthony shares what he’s seeing on the ground with big brands and why adapting to new tech is no longer optional. Expect a wide-ranging chat on systems, shifts, and why ChatGPT isn’t just a tool, it’s a turning point.
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About The Measure Pod:
The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement—with a side of fun.
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If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!
The post #122 Digital transformation in the age of AI (with Antony Mayfield at Brilliant Noise) appeared first on Measurelab.
Full show notes, transcript and AI chatbot - https://bit.ly/45GkOF6
Watch on YouTube - https://youtu.be/EOCkEORVToo
00:00:00 - Introduction
-----
Episode Summary:
In this episode of The Measure Pod, Dara and Matt are joined by Antony Mayfield to talk about what 15+ years of digital transformation work actually looks like and how it’s changed. From the rise of influencer marketing to the sudden urgency of AI, Anthony shares what he’s seeing on the ground with big brands and why adapting to new tech is no longer optional. Expect a wide-ranging chat on systems, shifts, and why ChatGPT isn’t just a tool, it’s a turning point.
-----
About The Measure Pod:
The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement—with a side of fun.
-----
If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!
The post #122 Digital transformation in the age of AI (with Antony Mayfield at Brilliant Noise) appeared first on Measurelab.
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