In the last 10 years, there has been a 5,000% increase in the amount of data that exists.

This data explosion presents a challenge for brands and agencies alike — if you don't understand what to prioritize, you could be spending a lot of time and money using data incorrectly.

Our latest guest, Brandon Starkoff, CEO at Transparent, has the experience and insights to help you avoid such costly mistakes. He joins the show to explain today's shifting data landscape and how you can make the most of it.

In this episode, we discuss:

- Why focusing on your core business will ensure you prioritize the right data

- Why brand is important, but secondary to customers

- The future of first-party data

To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

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