“The business technology divide was apparent in many companies. The idea of the value flywheel effect is to join the business and technology goals and create this flywheel effect momentum."

David Anderson is the author of “The Value Flywheel Effect” and the co-creator of The Serverless Edge. In this episode, David described the value flywheel effect concept and its four stages: clarity of purpose, challenge & landscape, next best action, and long-term value. David also explained the importance of Wardley Mapping and how we can use it to help improve the organization’s situational awareness within the value flywheel. During our discussion about the four stages, we also discussed several important concepts, such as the North Star Framework for clarity of purpose, understanding the team’s psychological safety and sociotechnical systems landscape, serverless-first paradigm as one way for the next best action, and using the well-architected framework and sustainability as guidelines for ensuring long-term value.

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