Amy Renz, CEO of Goodness Gracious, shares her journey in the pet food industry and the importance of whole foods and quality ingredients. She discusses the dangers of synthetic vitamins and minerals and the impact they can have on the body. 

Amy also delves into the topic of metabolic disease in dogs and the factors that contribute to it. She highlights the complexity of pet food regulation and the challenges faced by fresh food companies. 

Overall, Amy emphasizes the need for balanced nutrition and the role it plays in promoting optimal health for pets. In this conversation, Amy Renz discusses the negative effects of endotoxin on the body and how it can lead to damage and diseases of the gut, brain, and cardiovascular system. 

She also highlights the role of ultra-processed pet food in the increasing trend of obesity in dogs. Amy explains that the motivation behind commercial pet food is primarily driven by profit, which can compromise the quality and health benefits of the products. 

She reveals the influence of big kibble companies on veterinary hospitals and the lack of nutrition education in vet school. Amy shares her mission with Goodness Gracious, which focuses on doing the right thing for companion animals, the planet, and improving the connection between humans and animals. 

She emphasizes the importance of mindful sourcing of ingredients and the positive impact of fresh food diets on dogs' overall well-being. Amy encourages continual learning and improvement in the pet food industry and discusses the availability and distribution of Goodness Gracious products.

Takeaways

• Endotoxin can cause damage and diseases in the gut, brain, and cardiovascular system.
• Ultra-processed pet food contributes to the increasing trend of obesity in dogs.
• The motivation behind commercial pet food is primarily driven by profit.
• Big kibble companies have influence over veterinary hospitals and the information provided to pet owners.
• There is a lack of nutrition education in veterinary school.
• Goodness Gracious focuses on doing the right thing for companion animals, the planet, and improving the human-animal connection.
• Mindful sourcing of ingredients and fresh food diets have positive impacts on dogs' well-being.
• Continual learning and improvement are essential in the pet food industry.

Chapters
00:00
Introduction and Background

01:09
Starting Goodness Gracious

04:57
Expanding Product Lines

07:46
Focus on Whole Foods

08:42
Importance of Quality Ingredients

17:49
The Dangers of Synthetic Vitamins and Minerals

22:23
The Impact of Synthetic Nutrients on the Body

36:02
Metabolic Disease in Dogs

44:45
The Complexity of Pet Food Regulation

50:19
Factors Affecting Pet Health

53:09
Endotoxin and its Effects on the Body

54:25
Ultra-Processed Pet Food and Obesity

55:04
Motivation Behind Commercial Pet Food

56:17
Big Kibble Companies and Veterinary Hospitals

57:29
Lack of Nutrition Education in Veterinary School

58:23
Misleading Information from Big Kibble Companies

59

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