You know, there is this known trajectory for every marketing technique. It starts being innovative, non-conventional, and sometimes even ground-breaking, then people adopt it and enjoy its efficiency for some time. But then comes this unavoidable period when it’s not cool anymore, it’s ok but nothing spectacular, and ultimately you realize it doesn’t work anymore. Boom!

So, you have a choice - you may just observe as the marketing technique efficiency goes south or you may start thinking out of the box and look for alternatives.

In this episode, we invited Kristina to tell us about what you can do to increase the efficiency of Influencer marketing for your mobile app ad campaign.

In this episode, we’ve got Dan to tell us about the role of quality ad creatives in mobile app growth.

Today’s Topics Include:

The current state and efficiency of an Influencer marketing campaign

A better solution to replace a conventional Influencer marketing campaign of today

A few anonymous Influencer marketing case studies

What Kristina would like to change about Influencer marketing

Android or iOS? iOS

Kristina's first mobile phone. Nokia 3310

What features would Kristina miss most outside without her smartphone? Fintech apps, banking apps

Links and Resources:

Kristina Nikeenko on LinkedIn

Zorka.Agency

Business Of Apps - connecting the app industry

Quotes from Kristina Nikeenko:

“Influencer marketing campaign might work still well but I don't know for how long.”

“If we're talking about the state of Influencer marketing today, it's constantly growing and it's expected to add almost 20% of the market size from the last year.”

“In order to be seen by your customer you have to come with some new approach and to try to get their attention, not just to be lost in this big sea of different ads.”

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