August 04, 2025

#125 | Sara Whicher and Marcy Townsend | Chisel Architecture | “Pattern of Life” Design, Wooly Mittens & the Heart Behind Chisel Architecture

1 hour 13 minutes

When you combine Midwest warmth, architectural soul, and a passion for people—you get Chisel Architecture. In this episode, Mark sits down with Sara “Wooly Mittens” Whicher and Marcy Townsend to talk about their client-first design philosophy, their origin story, and what it means to design for a client’s real life—not just their Pinterest board. Plus, why naming a home might be the most powerful design move of all.

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See our upcoming live events - https://www.curiousbuilderpodcast.com/events

The host of the Curious Builder Podcast is Mark D. Williams, the founder of Mark D. Williams Custom Homes Inc. They are an award-winning Twin Cities-based home builder, creating quality custom homes and remodels — one-of-a-kind dream homes of all styles and scopes. Whether you’re looking to reimagine your current space or start fresh with a new construction, we build homes that reflect how you live your everyday life.

Sponsors for the Episode:

Pella Website: https://www.pella.com/ppc/professionals/why-wood/

Contractor Coalition Summit: Website: https://www.contractorscoalitionsummit.com/

Olive and Vine Socials Website- https://oliveandvinesocials.com/

Adaptive https://www.adaptive.build

Where to find the Guest: Website: https://www.chiselarch.com/ Instagram: https://www.instagram.com/chiselarchitecture/ Facebook: https://www.facebook.com/chiselarch LinkedIn: https://www.linkedin.com/company/chiselarchitecture

Where to find the Host: Website - https://www.mdwilliamshomes.com/ Podcast Website - https://www.curiousbuilderpodcast.com Instagram - https://www.instagram.com/markdwilliams_customhomes/ Facebook - https://www.facebook.com/MarkDWilliamsCustomHomesInc/ LinkedIn - https://www.linkedin.com/in/mark-williams-968a3420/ Houzz - https://www.houzz.com/pro/markdwilliamscustomhomes/mark-d-williams-custom-homes-inc

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