Feeling stuck on how to build your personal brand without hiring a designer or doing a full rebrand? You’re not alone. In this episode, I’m breaking down the concept of a Minimum Viable Brand—inspired by a powerful talk from ConvertKit founder Nathan Barry. Whether you're just getting started or pivoting into a new season, this simple 3-step framework will help you build clarity, confidence, and consistency as you show up in your business.

Key Takeaways:

• Why your personal brand matters more than your logo or color palette
• The power of showing up with your name, face, and voice
• How to choose one platform to start creating content (without the overwhelm)
• Why people trust people—not polished brands
• A simple action step you can take this week to start building your brand

🔗 Resources & Links:
Want help building or refreshing your personal brand?
👉 Book a free Client Attraction Clarity Call with me: https://resources.shellyniehaus.com/discoverycall

Resources:

• Instagram- https://www.instagram.com/shellyniehaus/
• Simple Shifts Newsletter: https://midlifemadesimplepodcast.com/tips
• Women Entrepreneurs In Prayer Call - https://midlifemadesimplepodcast.com/prayer