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#127: SKAdNetwork 4.0 and Privacy Sandbox: what do subscription apps need to know with Alex Bauer, Head of Product & Market Strategy at Branch
Every industry has these moments - everybody is chugging along, no drastic changes are on the horizon, and then all of a sudden boom - rules of the game are changed significantly.
For the app industry that change was the introduction of the SKAdNetwork by Apple a couple of years ago. For some that was the moment of shock and terror, for some folks who kind of saw it was coming, it was just the moment when it became reality.
Today Alex will tell us about SKAdNetwork 4.0 from Apple, Privacy Sandbox from Google, and what subscription app owners should do about it.
Today’s Topics Include:
- The state of the app industry app user privacy wise
Links and Resources:
- Alex Bauer on LinkedIn
Quotes from Alex Bauer:
“We need strong user privacy protection laws - this is not in a debate by anyone.”
“It's really difficult to balance those two extreme objectives [privacy and targeted ads] and the act of trying to find the balance I think is good to drive a lot of innovation.”
“I think it solves a few of the key ones that were so significant that they were really blocking even basic implementation of an ad monetization.”
Brought to you by Business Of Apps
- App industry marketplace
A message from App Promotion Summit
Discounted ticket prices are currently available on all of our 2024 summits
https://apppromotionsummit.com/
London - 25 Apr 2024
NYC - 27 Jun 2024
San Francisco - 26 Sep 2024
Berlin - 5 Dec 2024
View all episodes
By Business of Apps
4.7
2424 ratings
Every industry has these moments - everybody is chugging along, no drastic changes are on the horizon, and then all of a sudden boom - rules of the game are changed significantly.
For the app industry that change was the introduction of the SKAdNetwork by Apple a couple of years ago. For some that was the moment of shock and terror, for some folks who kind of saw it was coming, it was just the moment when it became reality.
Today Alex will tell us about SKAdNetwork 4.0 from Apple, Privacy Sandbox from Google, and what subscription app owners should do about it.
Today’s Topics Include:
- The state of the app industry app user privacy wise
Links and Resources:
- Alex Bauer on LinkedIn
Quotes from Alex Bauer:
“We need strong user privacy protection laws - this is not in a debate by anyone.”
“It's really difficult to balance those two extreme objectives [privacy and targeted ads] and the act of trying to find the balance I think is good to drive a lot of innovation.”
“I think it solves a few of the key ones that were so significant that they were really blocking even basic implementation of an ad monetization.”
Brought to you by Business Of Apps
- App industry marketplace
A message from App Promotion Summit
Discounted ticket prices are currently available on all of our 2024 summits
https://apppromotionsummit.com/
London - 25 Apr 2024
NYC - 27 Jun 2024
San Francisco - 26 Sep 2024
Berlin - 5 Dec 2024
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