Most agencies are occupied with the day-to-day responsibilities of client services — producing deliverables, meeting deadlines, and just keeping the ship afloat. But too often, that preoccupation comes at the expense of making time for incubating truly innovative ideas.

In this episode, I speak with Kate Jeffers, Partner & President at Venables Bell and Partners, about how her agency built a culture around innovation and how your agency can too.

We discuss:

- Talking about innovation with clients

- Risk assessments on innovative ideas

- Building a culture that supports innovation

- How COVID sparked an appetite for innovation

To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

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