When it comes to creating impactful marketing that moves the needle, an effective ad is more valuable than a beautiful one. In the end, results are what matter to clients.

In this episode, I speak with Wayne Mullins, Founder at the aptly-named Ugly Mug Marketing, about why he embraces this results-oriented philosophy and how he institutionalized it within his agency.

We discuss:

- Focusing on the metrics that actually mean something

- How this philosophy manifests in the day-to-day of the agency

- Foster a culture of peer-to-peer accountability

To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

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