News<ul><li>CRM providers experience a 'freeze out' from the LinkedIn API - read more <a href="http://www.zdnet.com/linkedout-crm-companies-squawk-over-linkedins-api-policies-7000028762/" rel="noopener noreferrer" target="_blank">here</a></li><li>Advertising partners and content partners get preferred API access -<a href="http://www.adweek.com/news/technology/linkedin-opens-ad-platform-157212" rel="noopener noreferrer" target="_blank"> article</a></li><li>Photosharing now available on iPhone app - <a href="http://blog.linkedin.com/2014/04/22/professional-photos-on-linkedin-are-worth-a-thousand-opportunities/" rel="noopener noreferrer" target="_blank">article</a></li></ul> OptimisationDoes it really matter? Its almost impossible to keep on top of profile optimisation but everyone should ensure that important keywords are found in the following sections;<ul><li>Headline</li><li>Job title</li><li>Company name (edit display name)</li><li>Skills</li></ul> Most importantly you should build a strong network so that most people that might search for you are at least a 2nd tier connection.TipFind old school or college mates by searching the <a href="http://blog.linkedin.com/2013/01/30/start-mapping-your-career-with-linkedin-alumni/" rel="noopener noreferrer" target="_blank">Alumni</a> sectionQuestionWhat is a 'view' of an update on LinkedInMentioned in this episode:This show was created by the original host of the show, Mark Williams.

NewsCRM providers experience a 'freeze out' from the LinkedIn API - read more hereAdvertising partners and content partners get preferred API access - articlePhotosharing now available on iPhone app - article Optimisation Does it really matter? Its almost impossible to keep on top of profile optimisation but everyone should ensure that important keywords are found in the following sections;HeadlineJob titleCompany name (edit display name)Skills Most importantly you should build a strong network so that most people that might search for you are at least a 2nd tier connection. Tip Find old school or college mates by searching the Alumni section Question What is a 'view' of an update on LinkedIn Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

News<ul><li>CRM providers experience a 'freeze out' from the LinkedIn API - read more&nbsp;<a href="http://www.zdnet.com/linkedout-crm-companies-squawk-over-linkedins-api-policies-7000028762/" rel="noopener noreferrer">here</a></li><li>Advertising partners and content partners get preferred API access -<a href="http://www.adweek.com/news/technology/linkedin-opens-ad-platform-157212" rel="noopener noreferrer">&nbsp;article</a></li><li>Photosharing now available on iPhone app -&nbsp;<a href="http://blog.linkedin.com/2014/04/22/professional-photos-on-linkedin-are-worth-a-thousand-opportunities/" rel="noopener noreferrer">article</a></li></ul> OptimisationDoes it really matter? Its almost impossible to keep on top of profile optimisation but everyone should ensure that important keywords are found in the following sections;<ul><li>Headline</li><li>Job title</li><li>Company name (edit display name)</li><li>Skills</li></ul> Most importantly you should build a strong network so that most people that might search for you are at least a 2nd tier connection.TipFind old school or college mates by searching the&nbsp;<a href="http://blog.linkedin.com/2013/01/30/start-mapping-your-career-with-linkedin-alumni/" rel="noopener noreferrer">Alumni</a>&nbsp;sectionQuestionWhat is a 'view' of an update on LinkedInMentioned in this episode:This show was created by the original host of the show, Mark Williams.

13. Optimisation

"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. 

It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform.

But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners. 

The show was created by Mark Williams, who's affectionately known as "Mr LinkedIn". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creator of the UpLift Live conference (the UK's original event dedicated to LinkedIn best practice), and the author of the personal branding handbook Content DNA.

John's reputation is for getting to the point and for not being a salesy douche canoe, so you can expect short, sharp episodes with zero ads or sponsored slots. This also is NOT an interview show, so if you've read this far then please don't pitch yourself for a guest appearance. However, you're welcome to get in touch if you have a LinkedIn question you'd like John to cover on the show. (To do that, search for the "Informed podcast" company page on LinkedIn and send a message.)
 
This podcast is not affiliated with, endorsed by or approved by the LinkedIn® corporation. John Espirian is an independent trainer and does not work for LinkedIn® – while it would be great to have LinkedIn's endorsement, the show's independence from the corporation means you, the listener, are never fed an airbrushed political spiel.

Business

Education

Self-Improvement

Marketing

"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform. But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners. The show was created by Mark Williams, who's affectionately known as "Mr LinkedIn". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creator of the UpLift Live conference (the UK's original event dedicated to LinkedIn best practice), and the author of the personal branding handbook Content DNA. John's reputation is for getting to the point and for not being a salesy douche canoe, so you can expect short, sharp episodes with zero ads or sponsored slots. This also is NOT an interview show, so if you've read this far then please don't pitch yourself for a guest appearance. However, you're welcome to get in touch if you have a LinkedIn question you'd like John to cover on the show. (To do that, search for the "Informed podcast" company page on LinkedIn and send a message.) This podcast is not affiliated with, endorsed by or approved by the LinkedIn® corporation. John Espirian is an independent trainer and does not work for LinkedIn® – while it would be great to have LinkedIn's endorsement, the show's independence from the corporation means you, the listener, are never fed an airbrushed political spiel.

"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. 

It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform.

But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners. 

The show was created by Mark Williams, who's affectionately known as "Mr LinkedIn". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creator of the UpLift Live conference (the UK's original event dedicated to LinkedIn best practice), and the author of the personal branding handbook Content&nbsp;DNA.

John's reputation is for getting to the point and for not being a salesy douche canoe, so you can expect short, sharp episodes with zero ads or sponsored slots. This also is NOT an interview show, so if you've read this far then please don't pitch yourself for a guest appearance. However, you're welcome to get in touch if you have a LinkedIn question you'd like John to cover on the show. (To do that, search for the "Informed podcast" company page on LinkedIn and send a message.)
 
This podcast is not affiliated with, endorsed by or approved by the LinkedIn® corporation. John Espirian is an independent trainer and does not work for LinkedIn® – while it would be great to have LinkedIn's endorsement, the show's independence from the corporation means you, the listener, are never fed an airbrushed political spiel.

Share 13. Optimisation

Sign up to save your podcasts

13. Optimisation

13. Optimisation

More shows like Informed: the podcast for LinkedIn® users

Social Media Marketing Podcast

The Amy Porterfield Show

Marketing School - Digital Marketing and Online Marketing Tips

The Diary Of A CEO with Steven Bartlett

The Russell Brunson Show

Feel Better, Live More with Dr Rangan Chatterjee

Raise Your Visibility Online

Nudge

My First Million

Morning Brew Daily

Uncensored CMO

ZOE Science & Nutrition

Social Media for B2B Growth: LinkedIn Strategies and Tips

The LinkedIn™ Branding Show

AI Explored