Conventional wisdom is not to try to impress your peers when creating content. That's only half right. There's benefit to becoming the expert among your peers, but not through your content. You'll want to tackle that differently.

• The IIIAF drug everyone is addicted to
• The most messed up thing about being named one of the 45 best trainers in the world
• Being the best has nothing to do with actually being the best

As promised from this episode, you can buy Jonathan's Secret Marketing Newsletter here.  

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Hosts:

@itscoachgoodman

@fitnessjonestraining

@amberreynolds.me

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