Donn Davis - Chairman and Founder of the Professional Fighters League - has a long history of successful investments both inside and outside of the sports industry.

He talks about the opportunity he saw in the MMA space, and why PFL has become such a valuable property as it looks to gain marketshare from UFC.

He also shares lessons from some of the most (and least) successful deals of his career.

Timestamps:

1:00 - The idea for PFL

5:20 - Donn's endgame with the PFL

6:45 - Bellator deal - what went right and what went wrong?

11:35 - Why Donn avoids esports investments

15:20 - Predictions for the future of media

21:05 - Is AI overvalued?

25:05 - UFC Media Deal

28:45 - Rapid Fire Questions

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