Online is the new brick and mortar — and competition is fierce. Even one extra second trying to find a button online will cause a client to shop somewhere else.

In this episode, I speak with Darwin Liu, CEO at X Agency, about the biggest changes he’s seen while helping brands that sell to ecommerce buyers.

We discuss:

- Competition, diversification, and setting expectations

- The importance of shaving clicks off the checkout experience

- How online shopping has changed brick and mortar

- The rise of social shopping and online marketplaces

To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

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