Online is the new brick and mortar — and competition is fierce. Even one extra second trying to find a button online will cause a client to shop somewhere else.

In this episode, I speak with Darwin Liu, CEO at X Agency, about the biggest changes he's seen while helping brands that sell to ecommerce buyers.

We discuss:

- Competition, diversification, and setting expectations

- The importance of shaving clicks off the checkout experience

- How online shopping has changed brick and mortar

- The rise of social shopping and online marketplaces

To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

Listening on a desktop & can't see the links? Just search for The Innovative Agency in your favorite podcast player.