This week we welcome Tim Morris, the newly appointed Marketing Director for UK & Ireland at Europcar. From swapping petrol-guzzling BMW M5s for sleek electric vehicles to navigating the challenges of parenthood, Tim's journey is as dynamic as the EV revolution itself.  

🚙 What’s Inside?  

Europcar’s Electric Evolution: Hear how Europcar is leading the charge with an impressive percentage of its UK fleet now fully electric or plug-in hybrid, and why price parity with ICE vehicles is a game-changer.  

Banter & Behind-the-Scenes: Inappropriate jokes? Check. Stories from EV rallies? Double-check. Discover what makes Europcar’s culture—and Tim—so special.  

Driving Customer Change: Learn how Europcar’s bold initiatives, like their EV Assist Tool and partnerships with Octopus Electroverse, are breaking down EV adoption barriers.  

Personal Stories: Tim reveals the joys and chaos of fatherhood, his love for golf (despite the scores), and how he’s learned to navigate life and leadership through trial and error.

🎯 Why Listen?  

Whether you're an EV enthusiast, a sustainability advocate, or just here for the banter, this episode serves up thoughtful insights, hearty laughs, and a dash of inspiration.  

👉 Don’t Miss Out:  

Check out Europcar’s EV offerings at evcafe.org/partners/europcar and connect with Tim on LinkedIn for more industry insights.