In this Marketing Makeover Strategy Session, I sit down with Tanya, a family photographer from Iowa, who’s ready to build momentum in her marketing. We map out a clear, doable plan to grow her email list, create a lead magnet, and start sending emails that actually connect and convert. If you’re a service-based business owner who’s tired of chasing social media algorithms and ready to build real relationships with future clients, this one’s for you.

🎯 What we cover in this episode:

• How Tanya can grow her email list to her first 100 subscribers
• Why a simple lead magnet beats “subscribe to my newsletter” every time
• The #1 mindset shift to stop selling and start connecting
• Easy content ideas for monthly emails that build know-like-trust
• Why your lead magnet should feel like your proud grandbaby 👶🏻
• How to use in-person and online communities to promote your list (without feeling spammy)

💡Whether you're a photographer or any other service-based entrepreneur, these strategies are designed to help you start where you are—with what you’ve got—and take consistent steps forward.

🔗 Want your own strategy session? Book one here: 
https://link.equipt360.com/widget/bookings/shellyniehaus-marketingmakeover

Resources:

• Instagram- https://www.instagram.com/shellyniehaus/
• Simple Shifts Newsletter: https://midlifemadesimplepodcast.com/tips
• Women Entrepreneurs In Prayer Call - https://midlifemadesimplepodcast.com/prayer