Industry veteran John Moroney, VP Creative and Communication for Kao Salon Global (home to Goldwell, KMS, and Oribe), offers a global perspective on salons - as well as details behind #WorthTheWait, a consumer-facing social media campaign reminding clients of their unique relationship with salon professionals. The program is just one part of Kao's Salon Industry Recovery Initiative helping salons recover and rebuild as they emerge from the COVID-19 crisis.