In this episode, Dr. Heather sits down with SEO expert Darcy Sullivan to unpack one of the biggest problems practices face today: visibility. You can be the best clinician in your community, but if patients can’t find you online, your practice stays invisible.

Darcy breaks SEO down in a simple, relatable way—from the “Oreo Method” to the real truth about Google profiles, backlinks, and why consistency matters more than complicated tactics. Whether you’re just opening your clinic or realizing it’s time to finally get intentional with your online presence, this conversation gives you practical steps you can start using right away.

If you’ve ever wondered why your marketing efforts aren’t translating into more patients—or how AI is changing the way people search—this episode is your guide to getting seen, chosen, and trusted.

If you enjoyed this episode, please leave us a review and drop a comment—your feedback helps us reach more practitioners just like you.

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