Content is king. Accordingly, more and more brands are collaborating with micro influencers to create the sheer amount of content that is needed to gain traction today.

But working with micro influencers can be complicated. In order to keep the machine in motion, an agency needs to wear many hats and stay in touch with many individuals.

In this episode, David Morneau , Managing Partner and Co-Founder at inBeat Agency , digs into the details—the what, the why, and the how—of micro influencer marketing.

We discuss:

- The different categories of influencers

- The content creation process

- Managing disputes over content ownership

- Safeguarding campaigns against negative associations

To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

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