As the world continues to plunge through a pandemic and struggling economy, sales teams need all the tools they can get to generate leads now more than ever before. While searching for contact information or company stakeholders is helpful, what about finding the critical information that tells customers a potential prospect's spending habits, credit scores, capital raises, etc. that would indicate the organization's actual market value?

Zembles is a first-of-its-kind "ProspectTech" lead-gen platform that recently unveiled its First Identification Technology. The Zembles platform creates sales efficiencies, arming sales teams with the most promising target companies and individuals based on its data-cloning intelligence.

Powered by one of the largest databases of U.S. businesses, Zembles finds prospects that bear an uncanny resemblance to a company's best customers – and then prioritizes them based on their financial health and credit risk. Jim Swift, the founder of Zembles, discusses how they are using AI to make sales searches operate more like Spotify or Netflix by offering customized sales leads and information on those prospects such as data analysis of annual B2B purchasing data from companies across industries in the company's credit scores, capital raises and news coverage.

Swift also shares additional insights that drive to fix the broken model of manual sales prospecting.