Content marketing has been around since the original Michelin Guide was created by a tire company over a century ago to get more people to drive to restaurants.

The concept behind content marketing has not changed. What has changed is it has gotten harder and harder to do it well and to break through the noise.

Brad Smith, Founder & CEO of Codeless Interactive and CEO at Wordable, joins the show to explain what's going on in the world of content marketing and what your marketing agency needs to know to do it well.

We discuss:

- The larger content marketing trends taking place

- The stair step approach to content marketing

- How to decide on the right mix of content

- The best way to use content platforms

- How to prepare clients for 2022 and beyond

To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

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