Summary

In this episode of the Tapped In Podcast, Bud and Mikey discuss the concept of incremental profitability and how it can help beverage distributors grow their gross profit. They share examples of focusing on higher-profit items and shifting consumer attention to those products through signage and merchandising. They also emphasize the importance of thinking outside the beer aisle and exploring opportunities in non-alcoholic beverages. The hosts highlight the success of non-alcoholic brands like Athletic Brewing Company and encourage beer reps to consider the profitability of their portfolio and find ways to drive incremental volume. They also discuss the positive impact of a growth mindset and the satisfaction of seeing positive numbers in sales.

Takeaways

Chapters

00:00 Introduction and Update on Starlink

03:15 Introduction to Incremental Profitability

06:33 Focusing on Smaller Volume Items for Incremental Profit

11:11 Maintenace vs Focus as a Sales Rep

13:56 Maintaining and Managing Core Items vs. Growing Incremental Profit

19:36 Exploring Opportunities for Incremental Volume

23:05 Athletic Brewing News & The Success of Non-Alcoholic Beer Brands

26:23 Special Events and Incremental Volume

27:05 Conclusion