All executives have an online presence, and that presence matters.

It matters to the individual, but it also matters with respect to the reputation of the business—because in a digital world, every individual who works for a company represents that brand.

Bant Breen, Founder & Chairman at Qnary, explains how agencies can empower their clients to embrace reputation management as an important pillar of overall brand strategy.

We also discuss:

- Why reputation management is often not given a seat at the table

- How agencies should advise their clients on executive reputation management

- When to focus on reputation management vs brand management

- The evolution of LinkedIn as a reputation management tool

To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

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