We came up with this marketing bridge concept back in 2018 and it’s really just another way of explaining the customer’s journey. Lately, we’ve been trying to simplify that marketing bridge concept even further so that anyone who feels stuck or like their product isn’t selling or their business isn’t thriving can just look at this simple 4-part marketing structure and diagnose where the journey is breaking down for their customers.

We’ve used this framework time and time again to sell our various products and services during our entrepreneurial journey. Early on, we had no idea we were consciously doing it! But these days, especially with our Wandering Aimfully Unlimited program, it’s been super helpful to think through this 4-part process and see the areas we can improve and experiment with.

These are the 4 parts of this plan we cover in this episode:

• Awareness (Exposure)
• Interest (Mini-Solution)
• Consideration (Trust)
• Purchase (Value)

Give this episode a listen and let us know if you have some ah-ha moments about YOUR customer marketing journey and what “gates” you might need to start working on today!

🔮 Check out our interview/feature with the quiz software Interact to learn more about our quiz: https://www.tryinteract.com/blog/how-wandering-aimfullys-quiz-helped-generate-nearly-300k-in-revenue/