In this episode of Educated, Empowered, Inspired, I’m joined by Laurie Ann Murabito, a speaker, author, and speaking coach, who shares how public speaking can be a game-changer for your business. Whether you're a seasoned pro or just dipping your toes into the world of speaking, Laurie-Ann breaks down practical steps to start speaking and elevate your business, grow your email list, and build meaningful relationships with your audience.

Key Takeaways:

• Public Speaking as a Business Growth Strategy: Laurie Ann explains how speaking is a powerful way to expand your reach, grow your email list, and build brand awareness.
• Redefining Your Stage: Public speaking doesn't just mean keynotes. Small, local opportunities like networking events or social media can serve as great platforms to start speaking.
• Practical Tips to Get Started: Laurie Ann emphasizes starting small with your warm market, preparing a couple of well-received topics, and building momentum over time.
• Adding Value Without Charging Fees: Even if you're not charging a speaker fee, you can still create a solid ROI through email list building, offering free resources, and engaging with your audience.
• Building Long-Term Relationships: The key to success in public speaking is not just about getting one-time gigs, but about maintaining relationships with event planners and speakers to ensure long-term opportunities.

Resources Mentioned:

• Laurie Ann's new listener guide: speakandstandout.com/shelly
• Laurie Ann's podcast: Be In Demand (episodes 264 and 268: "Six Speaking Mistakes to Avoid")

Resources:

• Simple Strategies Newsletter: https://resources.shellyniehaus.com/tips
• Next Step Simplification Call: https://shellyniehaus.com/connect
• Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
• Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
• Kit - https://partners.convertkit.com/shellyniehaus
• Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

Connect with Shelly Niehaus:

• Website: https://coaching.shellyniehaus.com/
• Instagram: https://www.instagram.com/shellyniehaus/
• LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/