In this conversation, Dayna Johnson and Minal Sampat, discusses various aspects of managing a dental practice, including the importance of social media marketing, patient testimonials, and the innovative CE On The Beach event. The dialogue emphasizes the need for dental practices to adapt to changing social media landscapes, engage with patients authentically, and implement effective marketing strategies to thrive in the industry.

Takeaways

➡Listening to your team can lead to innovative ideas.

➡Patient testimonials are crucial for establishing authority.

➡Social media should reflect your practice's culture and values.

➡Choose social media platforms based on your target audience.

➡Start small with marketing efforts to build confidence.

➡Engaging patients in video testimonials can be simple and effective.

➡Social media is just one of many marketing avenues available.

➡Be open-minded about different marketing strategies.

➡Your practice's uniqueness should guide your marketing approach.

➡Always prioritize patient care and communication in your practice.

Chapters

00:00 Introduction to Dental Practice Management

03:05 The Birth of CE On The Beach

05:45 Navigating Social Media Changes

08:59 The Importance of Patient Testimonials

11:55 Choosing the Right Social Media Platform

15:08 Final Thoughts on Dental Marketing Strategies

You can reach out to Minal directly and purchase her book at: https://www.minalsampat.com/

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Book a call with Dayna: https://calendly.com/dayna-johnson/discovery-call