We welcome the return of Charlie Collins, who previously appeared in episode 62 and brings an insightful exploration of the resilience and strategic adaptation required in the challenging landscape of the hospitality industry. This episode is a must-listen for those interested in the dynamics of business turnaround.

Charlie Collins, celebrated as the last person to win the "Young Fish Frier" award in 2020 before COVID-19 dramatically impacted the industry, shares his journey through the difficult times that followed. Winning the prize was a moment of pride and brought an initial surge in business, but Charlie candidly discusses how a combination of high pricing and the pandemic led to a significant downturn in trade. The conversation delves into the critical moments of realisation and the strategic decisions made to navigate out of financial distress.

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