Balancing Entrepreneurship and Motherhood: The Art of Cold Pitching for Business Growth

Hey friend!

If cold pitching feels awkward, salesy, or just plain scary… you’re not alone. But what if you could pitch yourself with confidence and connection—and actually land the right opportunities?

In this episode, I’m joined by visibility strategist and cold-pitch expert Lana Pummill, a single mom of four who built a thriving business by sending one honest, heartfelt email. She shares how to approach cold pitching with authenticity, strategy, and purpose—without relying on social media or huge audiences.

You’ll hear how Lana went from food bank visits to client waitlists, why her first pitch changed everything, and the simple system she teaches for reaching out to podcasts, collaborators, or dream clients.

If you've ever felt invisible in a crowded online space, this episode will show you a better way to get seen—and remind you that visibility isn’t about shouting louder, it’s about connecting deeper. Cold pitching doesn’t have to be scary when it starts from service.

Thanks for listening all the way to the end. I appreciate you so much and hope this conversation gives you the courage to reach out, take action, and keep showing up.

Let’s grow, friend.

00:00 Introduction and Guest Welcome

Michele’s Links:

Link to the blog post: https://misstask.com/cold-pitching

DFY Content Repurposing: https://misstask.com/content-repurposing-starter-pack

FREE RESOURCE: Organic Content Creation Workflow and Content Organization https://misstask.com/content-creation-workflow

Visit the website: https://misstask.com

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