Your post was seen. The caption was heartfelt. The image? On point. But no one clicked, commented, or reached out. Is it your content that missed the mark? Or is it that your audience doesn’t know what to do next?

In this episode, we're diving deep into the one thing most small business owners are missing: a clear, intentional call to action. If you're creating small business content but struggling to see results, chances are your audience doesn't know what to do next, and that’s costing you sales and momentum. Learn how to prompt action without being pushy, increase audience interaction, and start building trust with every post you create.

You’ll hear the simple shifts you can do to make your posts more powerful even when you’re focused on lead generation, relationship marketing, or just getting better content engagement. I’ll walk you through a proven CTA strategy that feels natural and easy to implement, plus real examples of what to say (and what not to).

We’ll also cover how to balance different types of CTAs in your content strategy to increase visibility and nurture client relationships, especially for those using small business social media to grow their brand. 

Grab these practical engagement tips and finally turn passive followers into active clients.

With all my support,

Chey

Most entrepreneurs focus on trends, but what actually moves the needle is building evergreen content with a clear purpose and path. Trending posts may grab attention for a moment, but it's timeless, strategic content that drives consistent lead generation and long-term business growth. If your content disappears in 24 hours, it’s time for a smarter approach.

In this episode, we’ll walk through how to turn your content into a long-term lead generation system that actually works. You'll learn how to create strategic content that guides your audience from curiosity to conversion using timeless content ideas rooted in real audience pain points.

We’ll also break down how to repurpose your long-form content into bite-sized pieces that boost online visibility, increase audience engagement, and save you hours of creation time. Whether you're focused on small business marketing, building stronger relationship marketing, or just want smarter social media tips, this one's packed with value.

Plus, I’m sharing how to build a simple content funnel that keeps working even when you're offline along with a practical CTA strategy to connect with your ideal client more consistently.

If you're ready to create content that compounds instead of disappears, this episode will give you the tools to support sustainable business growth through intentional strategy, not burnout.

With all my support,

Chey

Creating a lead magnet that actually brings in leads shouldn’t feel like a guessing game. If you’ve poured time into designing a freebie only to watch it flop, chances are the missing piece is strategy. Many entrepreneurs in the service-based business space struggle to connect the dots between a great idea and real lead generation.

In this episode, you’ll get a clear path to creating digital downloads that work as more than just freebies, they become a powerful step in your online marketing plan. You’ll learn how to choose one urgent problem to solve, why simplicity leads to more audience engagement, and how to set up a call to action that guides people naturally toward your offer.

We’re talking real strategies that fit your goals for business growth and don’t overwhelm your audience. You’ll hear how to design a lead magnet that meets people at the top of funnel, gives them a quick win, and sets the stage for meaningful client connection.

You’ll also learn how to craft a simple email sequence that keeps the momentum going, while your content strategy leads them to your offer with confidence and clarity. These are the same steps I’ve used inside our small business marketing agency to turn passive followers into paying clients using content that converts.

Let’s simplify your freebie, sharpen your focus, and start building something that actually works.

With all my support,

Chey

You’re showing up, doing what you’ve been told to do, but nothing’s clicking. Your DMs are quiet, and sales still aren’t happening. For so many service-based business owners, it feels like talking into the void and wondering what’s missing.

In this episode of Social Media Marketing for Small Businesses, we’re breaking down a clear and simple content strategy that actually works. You’ll learn how to use three core content pillars, educational content, credibility content, and engagement content, to draw in your ideal client and create real connection through your posts.

We’ll walk through how to apply a focused social media strategy that supports steady organic growth and intentional lead nurturing. These approaches keep your marketing efforts grounded in consistency and clarity.

You’ll also hear how to strengthen audience connection and apply relationship marketing that feels natural and aligned. These tools help you focus on building trust with the people already paying attention to your content.

If you’re looking for a smarter approach to small business marketing, this episode offers actionable content creation tips that support real results. You’ll walk away with ideas you can use right now to create content that converts and builds meaningful traction.

With all my support,

Chey

Your posts are showing up, but the results aren’t. The conversations feel one-sided, your DMs are quiet, and sales aren’t reflecting the effort you’re putting in. If you’re a service-based business owner feeling stuck in a cycle of cold leads and surface-level engagement, keep listening.

In this episode, I’m walking you through our 4-step framework that transforms simple conversations into warm leads using organic marketing without relying on ads, complicated funnels, or constant posting. This isn’t about trendy tactics. It’s about building trust through real client connection and intentional outreach.

Whether you’re brand new to social selling or looking for more sustainable methods of marketing for entrepreneurs, you’ll walk away with a clear approach you can start applying today, even if you’re short on time and juggling everything else in your business.

We’ll unpack how to show up with purpose, where to find your ideal client online, and what to say that actually starts meaningful dialog. You’ll also learn how to track engagement in a way that leads to real conversations, not just random follows.

If you're craving real audience growth with content that converts, and you're ready to stop guessing and start connecting, this is the episode for you.

Grab your notebook, take a breath, and let’s dive into the world of conversation marketing made simple.

With all my support,

Chey

The likes are low, the comments are quiet, and your audience engagement just isn’t where it should be. You’ve been consistent, maybe even over-delivering, but the momentum isn’t translating into client retention or sales. If that sounds familiar, this episode will give you the clarity and structure you’ve been craving.

Today, I’m walking you through a simple 15-minute system for lead generation that doesn’t require you to live in your DMs or spend hours creating “perfect” content. It’s all about consistency over intensity and learning how to work smarter, not harder, when it comes to your content strategy.

Whether you’re focused on business growth, building real client connections, or just want more clarity on what to actually do with your time online, this episode has your name on it. You’ll learn how to nurture leads in a way that feels doable, even with a packed schedule.

We’ll talk about how to create content that converts, how to show up with purpose (not pressure), and why your results don’t have to come from hustle or hype. This is about real, human-first marketing that supports organic growth and long-term success.

And if you’re feeling the weight of social media burnout, I’ve got tools and strategies inside this episode that will help you take back your peace and your time.

Grab your coffee, hit play, and let’s get into some real small business tips that move the needle on your online visibility and your revenue.

With all my support,

Chey

You sit down with your coffee, open up Instagram, and start typing another caption. It’s something you’ve done a hundred times before. You hit post, hoping this will finally be the one that lands, the one that gets real engagement. But a few hours go by, and... silence. 

In this episode, we’re breaking down how to use business storytelling and emotional connection to nurture real relationships online. This is what fuels long-term client attraction and turns cold audiences into warm leads without burnout or chasing trends.

If you’re running a service-based business, you don’t need a content calendar full of fluff. You need simple, relatable stories that highlight what you do and who you help. I’m sharing the exact storytelling framework I teach my private clients to increase online visibility and actually enjoy showing up online again.

You’ll learn how to use stories across your posts, DMs, and videos and why this approach outperforms traditional social selling tactics. Whether you're building your personal branding from scratch or just want better content ideas, this episode will shift the way you think about showing up online.

We’ll also touch on practical content marketing tips that build trust and drive engagement, so you’re not just getting likes, you’re starting conversations that matter. Because when you get intentional with how you show up, your lead generation efforts become way more effective (and way less stressful).

With all my support,

Chey

As a small business owner trying to juggle content, connections, and conversions, it can feel like you’re doing all the things and still not seeing results. 

If you're relying on a “post and pray” method, or skipping the trust building step altogether, you’re likely leaving money (and growth) on the table.

In this episode, I’m diving into a practical, real-talk approach to warming up cold leads and creating a simple sales strategy that aligns with how people actually buy. I’ll walk you through how to use relationship marketing and connection marketing to create strong client relationships that feel natural, not forced. You’ll also get my go-to lead generation tips and how to make sure your nurture sequence is actually doing its job.

I’ll also show you how to improve your lead tracking, increase social media leads, and craft content that converts, all with the goal of building authentic business connection and boosting your sales conversion rate.

Whether you’re growing high ticket services or just trying to stay consistent with your small business marketing, this episode will help you shift from chasing to attracting.

Let’s make social selling feel more like serving, and a whole lot less like guessing.

With all my support,

Chey

Do you feel like you’re stuck in the cycle of vanity metrics without seeing real business growth? 

In today’s episode, we’re diving into the numbers that truly matter when it comes to your small business marketing and lead generation. I’m here to help you ditch the distractions of vanity metrics (yes, the ones that look shiny but don’t actually convert) and focus on the metrics that will actually grow your business.

We’re going to break down key digital marketing strategies that will not only improve your engagement rate but also boost your click-through rate and lead conversion rate. Trust me, understanding the right business metrics can make all the difference in nurturing leads and turning them into loyal clients.

I’ll share how to track and analyze your social media insights, so you can make informed decisions that lead to higher social media conversion and an increase in your social media ROI. If you're wondering how to start building client trust and really connect with your audience, I’ve got you covered.

So, whether you're struggling with measuring the effectiveness of your content or trying to figure out why your client conversion isn’t where it should be, this episode will help you see what’s working (and what isn’t) so you can make the right adjustments for business growth.

With all my support,

Chey

Struggling to turn social media leads into committed clients can feel discouraging, especially when you’re showing up consistently online.

Maybe your content strategy looks solid, but your audience engagement feels stagnant and client retention isn’t reflecting the effort you’re pouring into your business.

Here’s the reality: polished posts and even well-planned email marketing campaigns can only take you so far. Without strong lead nurturing strategies, intentional client communication, and a clear follow up strategy, your lead generation will always feel hit-or-miss.

In this episode, I reveal the three most common mistakes small business owners make when trying to nurture small business leads and the simple shifts you can apply instead. You’ll learn how to weave relationship marketing into your daily interactions, strengthen online relationships, and start connecting with clients in ways that naturally drive sales conversion.

These changes not only make your approach feel more genuine, they also set the foundation for lasting business growth. When you stop treating every lead like a transaction and focus on trust building, your pipeline stays warm and opportunities multiply.

By the end of this episode, you’ll walk away with a straightforward plan to nurture consistently, create meaningful touchpoints, and guide prospects from first interaction to long-term clients.

With all my support,

Chey