Robert Frank is the Henrietta Johnson Louis Professor of Management and a Professor of Economics at the Samuel Curtis Johnson Graduate School of Management at Cornell University. He, also, contributes to the "Economic View" column in The New York Times. Additionally, he has written over a dozen books including the book we will discuss today — Under The Influence: Putting Peer Pressure to Work.

In this incredible and though-provoking book, Frank argues that we can and should use positive peer pressure to turn our friends, family, neighbors, and those in our sphere of influence into people who care about the climate crisis and will act to change the direction we are headed. You need to get this book!

Here are some additional ways you can learn about Robert’s work:PBS NewsHour segment, Jan 30, 2020

Excerpt in The Economist, Feb 7, 2020

Excerpt in Behavioral Scientist, Feb 10, 2020

Excerpt in The Atlantic (lead essay), March, 2020

Excerpt in Washington Post Outlook (cover story), Feb 23, 2020

Robert Frank’s Radical Idea (Ezra Klein Podcast), May 24, 2020

Also, follow him on Twitter! He is always sharing fantastic resources.

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