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Your product is great. People love it. But you're still struggling to sell it.

Sound familiar?

In episode 148 of the Foodpreneur with Chelsea Ford podcast, I chat with Jayne Gallagher, CEO and co-founder of Honey & Fox, a marketing consultancy that helps good food brands turn provenance into sales.

Jayne and her business partner Helen work specifically with food and drink businesses to cut through the marketing overwhelm and create systems that actually drive revenue - without needing a four-year marketing degree to do it.

Tune in to hear Jayne share her provenance-powered marketing system: 

📖 The five elements that create compelling brand stories

🤝 Why over 60% of consumers don't trust what they see, hear, or read

🦀 A case study about a Queensland crab fishing business that saved tens of thousands in packaging costs by getting their brand strategy right before pressing go

🎯 Why most food brands start in the wrong place with social media

💰 How to set a realistic marketing budget

✅ The three things every buyer wants

Jayne breaks down why marketing isn't just social media, why proof is now one of your most precious commodities, and how to avoid the overwhelm of 50-100 conflicting pieces of marketing advice by following a simple system designed specifically for food and drink.

This episode is part of Season 15 - marketing season and is brought to you by Foodpreneurs Festival - a year's worth of sales and promotion opportunities under one roof.  Honey & Fox will be hosting a 'Brand Story Studio' at the Festival in May, 2026.

LINKS & RESOURCES:

• Honey & Fox website
• Provenance Powered Marketing
• Food Marketing Academy
• Fraser Isle Spanner Crab
• [email protected]
• [email protected]
• 'Brand Story Studio' at Foodpreneurs Festival
• Edelman Trust Barometer
• Your Free Pitch Plan
• Become A Fo

Season 16

Season 16, out now, is 'Planning Season' and is being presented by Foodpreneurs Festival - a must-attend event dedicated to bringing consumer packaged goods food, drink (alc and non-alc), pet and supplements brand owners, buyers, media, industry specialists, distributors and investors together under one roof.

Here’s why you should be there:

• Thousands of stockists looking for new products for their shelves.
• A chance to pitch for funding + mentorship to scale your brand.
• Workshops tailored to where you’re at - whether you’re just starting or scaling big (THIS IS NEW!)
• ‘Brand Story Studio’ - 1:1 help with your messaging strategy - you'll leave with your founder story dialled in (THIS IS NEW!)
• ‘Distributor Lunch & Learn’ opportunity to speak directly with distributors about how they work and what they need you to do to work successfully with them.
• Opportunities to get recognised and get your brand in front of brand owners, buyers, media, industry specialists, distributors and investors.
• If you’re an Industry Specialist, tap into a highly engaged, niche audience.
• And much, much more.

Schedule May 21-22 in your diary and click this link to see how you can be part of it.