Charles belongs to the Choctaw tribe and his wife belongs to the Blackfoot tribe. 21 years ago, they started a non-profit organization called The Red Road. The Red Road exists to empower and share hope with Native American communities all over the country. He travels with his wife, Siouxsan, and their 7 children to do this incredible work. 

A couple of years ago, Charles and his wife came up with a brilliant way to support the non-profit so they didn’t have to spend so much time fundraising. So, they started a cigar company! It’s called Atsiniki Cigars. Atsiniki means “Storyteller” in Choctaw. Their three cigars right now are named after three of their seven children: Nanaiya means Peace, Imaiya means Victory, and the Tashka means Warrior or Warrior Spirit.

Follow Charles on Instagram. Visit The Red Road and Atsiniki Cigars to learn more about what they do and how you can get involved. If you’re ever coming through Nashville, stop by Smoker’s Abbey to grab some Atsiniki cigars. Hit me up and maybe I’ll join you!

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SPONSOR:

This episode of Let’s Give a Damn is brought to you by Red Kap — a fantastic company that makes workwear and uniforms. Not only is Red Kap a Nashville-based company — which I, of course, love because I live here right now — but they champion the men and women who are out there committed to making our communities thrive. Everything they make — from work shirts to coveralls — is crafted with purpose and on purpose. They’re a no BS company. What you see is what you get. And what you get is a group of people who genuinely give a damn about work, and a life, done right.

From June 1 - July 31, you can get 20% off your first purchase at redkap.com with the promo code GIVEADAMN.

Here’s something cool! I worked with them last month to interview amazing damn-givers that are beautifully contributing to their communities during this global pandemic. See more of my From The Frontlines interviews at redkap.com/communuity.

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