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I’m back with the latest Pinterest trends and this week Pinterest collected insights around the theme: Prepping for Winter. Searches are up across Pinterest as people prepare for the winter and beloved holidays ☃️. 

How are you prepping for the wintertime? Let me know in the comments!

Key trends

• 4x increase in "christmas list ideas 2023"
• 3x increase in "y2k winter outfits"
• 180% increase in "christmas basket"
• 120% increase in "winter hair"
• 50% increase in "friendsgiving aesthetic" among Gen Z

Links Mentioned:

• https://trends.pinterest.com
• https://jenvazquezcoach.com/what-are-people-searching-for-on-pinterest-this-week-prepping-for-winter/

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